Lancer Skincare and The Hut Group Partner for a New Approach to Global Distribution

Lancer Skincare LLC
2016-02-15 17:00 3794

LOS ANGELES, Feb. 15, 2016 /PRNewswire/ -- On the heels of a record year that saw aggressive growth and the introduction of an exclusive joint venture with media mogul Ryan Seacrest, Lancer Skincare proudly announces its partnership with The Hut Group in a strategic move towards continued worldwide expansion within prestige markets, including those throughout Europe and Asia.  A once-closely guarded secret of Hollywood's elite and available exclusively through Dr. Harold Lancer's Beverly Hills, California-based Dermatology Clinic, Lancer Skincare has evolved into a deeply heralded range of advanced anti-aging products available at luxury retailers including Nordstrom, Saks Fifth Avenue, select Sephora stores, Harrods, Bergdorf Goodman, and Neiman Marcus. The partnership between Lancer Skincare and The Hut Group further strengthens the brand's direction and commitment to excellence, while solidifying its tremendous global potential for 2016.

For The Hut Group, attention to retail is their specialty. As leading experts in online retail with over 14 million unique international users, the company is now expanding its offering into brick and mortar distribution alongside its ecommerce reach, thus solidifying their stance as a leading and progressive health and beauty destination. Coupled with the company's ability to leverage data intelligence and cross-promotions, the end result for partners is robust growth that far surpasses the abilities of their competitors.

This partnership between The Hut Group and Lancer Skincare presents an exciting business opportunity for both companies as they bring complementary assets together. With greater global reach through The Hut Group's multi-channel retail approach, Lancer Skincare's visibility will be strategically enhanced throughout key markets, as well as to international prestige customers.

From Tracey Sameyah, CEO of Lancer Skincare, "We at Lancer Skincare are thrilled about our strategic partnership with The Hut Group. Given their capabilities and infrastructure, they will strongly impact our brand messaging, all while augmenting our global distribution. We see The Hut Group as an innovative business force and believe that their business model will dramatically change the landscape of prestige and luxury distribution."

Paul Gedman, CEO of The Hut Group's Prestige Division, says, "We have a broad view of the prestige skincare market with +450 brands and 80 million international visitors to our beauty sites, and we can say with complete confidence that Lancer Skincare has all the attributes to be a global beauty phenomenon. Furthermore, it was important for us to launch our beauty distribution business model with a brand we fundamentally believe in.

The combination of Dr Harold Lancer's world renowned expertise with our proprietary platform's global reach and infrastructure will enable the brand to replicate its stunning US sales growth in new territories.  We are very proud to play a key role in the global growth of the brand."    

About Lancer Skincare LLC: 

Lancer Skincare captures the exhaustive research of Dr. Harold Lancer, who has practiced dermatology for over 30 years, and counts over 30,000 people as patients. With the world's most high performance ingredients and cutting-edge technology infused into each Lancer Skincare product, healthy, younger-looking skin is within reach.

As one of the world's leading dermatologists, Dr. Lancer made a name for himself as a leader in innovative services and exceptional techniques, so much so that patients began identifying his work as "The Lancer Glow". As word grew about the remarkable results of his work, patients from around the world - including many of the world's A-list - would make the trip to his Beverly Hills clinic for laser and facial treatments that would ultimately leave them with younger, healthier-looking skin. And with a small, popular range of products first available exclusively in his clinic, it was a request from one such client and friend, Oprah Winfrey, that prompted Dr. Lancer to bring the line to the US market, and expand on the offerings so anyone could obtain the sought-after glow.

Launched at Nordstrom in 2011, his initial entry to the luxury skincare was met with high praise from editors at Vogue, InStyle, Allure and Marie Claire, who proclaimed the range's efficacy and continue to feature his advice and products. They join countless other influencers and celebrities who love the product line, including Sofia Vergara, David and Victoria Beckham, and Kim Kardashian. His fan base continued to grow when the range was introduced to the European market at the world's most famous department store, Harrods, in 2013, then again in 2015 upon entering Sephora US and Canada.

About The Hut Group 

The Hut Group is a specialist on-line retailer and brand owner, selling high repeat purchase goods direct to consumers across the Health and Beauty sectors specifically: prestige hair and skin care; weight management; sports nutrition and vitamins; prestige clothing, footwear and accessories.

The Group's proprietary technology platform is central to the business model, facilitating highly effective data-driven retailing through optimised website content and bespoke marketing content, generating high levels of consumer loyalty, choice, repeat purchase and satisfaction.  In addition to powering the Group's own brands and retail sites, the Group's Technology Services division provides business to business software and ecommerce platform services for media and brand partners.

The Hut Group launched its first website in 2004 and its sites include:

Source: Lancer Skincare LLC