Leading Chinese Luxury Brand, POWERLAND Presents its "PASSION FOR ORCHID" Collection

2012-04-13 22:26 1376

BEIJING, April 13, 2012 /PRNewswire-Asia/ -- POWERLAND AG, a leading Chinese manufacturer of exclusive luxury handbags and leather goods, and also a listed company on the Frankfurt Stock Exchange since April 2011, has launched its 2012 Autumn/Winter Collection, "POWERLAND-LOVE PASSION for ORCHID". More than 200 celebrities and journalists from the fashion media, as well as leading retailers and franchisees attended the fashion show at the Marriot in Beijing.

Themed on "ORCHID", the fashion show delivered a stunning visual feast by bringing into alignment Chinese and Italian aesthetic concepts and perfectly combining classic Italian handbag design and Chinese stylistic elements.

Orchid is one of the four flowers most appreciated in Chinese culture, which stands for both elegance and independent, and is admired by graceful ladies. In Chinese, the brand name of POWERLAND means "maintain the spirit of orchid". Character of orchid is fine matched with the brand image of POWERLAND as low-profile luxury.

The launch shared the deluxe leather and extraordinary craft of POWERLAND. The huge background screen of the mode show stage kept exploring how a classic piece is made - from drawing on the paper to choosing the material for sewing manually, and presenting the rotating pictures of the new collection in shining, sham and style. The manufacturing process of POWERLAND is not only a creation of art, but also a devoted ceremony. Every step is taken with the respect for European traditional craftsmanship and the heritage of luxury leather goods culture.

Michele Lee, brand ambassador of POWERLAND and Francesco Turchi, POWERLAND's Designer-in-Chief shared their understanding on leather fashion trend of 2012, and discussed how modern office ladies could balance their life and work to enjoy a wonderful life.

Turchi, who has also made great contributions to top international fashion brands, explained his design philosophy: "focused on value creation for people with class and taste, the combination of the classic design and innovation brings the new legendary piece of work."

Turchi is also proud of the brand new collection. All products are abided by classic craftsmanship: pretty and strong cotton line, exclusive buckle and hand sewing, every detail shows the luxury. The insisting of classic craftsmanship and infinite imagination of Mr. Turchi brings the brilliant products of POWERLAND.


POWERLAND is a leading Chinese producer of fashionable luggage and bags with a main focus on high-quality luxury women's handbags made of genuine leather. POWERLAND brand is wholly owned by POWERLAND AG, the Germany listed company. POWERLAND operates two business segments - a luxury segment under the POWERLAND brand and a casual segment under the Sotto brand. POWERLAND's operating subsidiaries are located in Fujian province and Guangdong province in China. The POWERLAND first generation embossed pattern was born in the 1990s, and from then on became the unique mark of POWERLAND. The carefully chosen first-class genuine leather, perfect Italian craftsmanship and the classical embossed pattern helped POWERLAND gradually become a warmly welcomed leather ware brand.

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