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License to Drive: EC-ad Says an Increase in the Number of Taxis in Macau Means Growth for the Advertising Market

 

Between June and August, the Macau government plans to issue 200 new taxi licenses to meet the heightened demand for more transportation services. EC-ad gives its market forecast

MACAU, May 9, 2012 /PRNewswire-Asia/ -- Earlier in 2011, the Macau government announced their plans to issue 200 new taxi licenses in order to improve transportation services due to a rising demand for transport efficiency. In spite of its position as an international world-class destination, Macau only has 980 taxis on the roads. With the addition of a new fleet of cabs, tourists and travelers will enjoy more efficient transportation services beginning in June this year. 


EC-ad oversees much of the outdoor advertising market in Macau

A few taxi drivers in Macau are upset with the government's decision because this means more competition for many of them. However, for outdoor advertisers with taxi ads, the addition of these new licenses can only mean good things to come.

"In the past, there were an inadequate number of vehicles for taxi ads. But now the new licenses for taxis will solve the problem," said Joe Law, CEO of EC-ad, a leading outdoor advertising company based in Macau. He believes that this will increase the market share for taxi ads, "More taxis mean that the outdoor advertising business can continue to expand. Overall, it's good for business"

And while a higher number of taxis in the city may actually mean slightly more congestion at rush hour, Law says that this can be an advantage for advertisers "When the flow of vehicles moves slower, people pay more attention to the advertising around them."

"We are glad to see the coverage of taxi ads is growing. With a higher rate of taxi ads, advertisers will certainly get more value out of their campaigns." said Law.

Founded in 2003, EC-ad is an outdoor advertising company that specializes in outdoor advertising placements in Macau, Hong Kong and Mainland China. In Macau, more than 80 per cent of existing taxis have partnered with EC-ad to promote outdoor advertising.

Taxi ads are one of the most effective methods for outdoor advertising. Every day, taxis catch the eyes of ordinary people walking on the street; highly-visible and seemingly ubiquitous. With lengthy exposure, exhibited 24 hours a day, and with affordable rates, taxi advertising helps retailers and services hit the target effectively.

ABOUT EC-AD

Founded in 2003, EC-ad (www.ec-ad.com) is one of Macau's leading outdoor advertising companies. Focusing on controlling key outdoor spaces for media exposure and tactical advertising, EC-ad provides a diverse range of outdoor advertising solutions for businesses based in Macau, Hong Kong, and Zhuhai China -- including outdoor billboards, roof top signage and transition ads -- such as taxi ads, and a variety of multimedia on ferries and buses. EC-ad is a member of Ignite Media Group.

ABOUT IGNITE MEDIA GROUP

Ignite Media Group (www.igniteasia.com) is a growing media conglomerate of online, out-of-home and print enterprises dedicated to promoting Macau as a premier entertainment destination. The Group includes several market-leading media brands: Macau.com, Qoos.com, Aomen.tv, Destination Macau, EC-Ad, Directel Macau, Prism Productions, Vproperty.mo, New Macau Box Offices, and Ignition, a boutique marketing agency with expertise in digital marketing, event management, public relations, and custom branding. Ignite Media Group is the exclusive Macau partner of several of Asia's Leading Media Brands including CNNGo, Foursquare, Groupon, ChinaMobile, Tencent, Jiepang, Youku.com, SINA, and OpenRice.com.

Source: Ignite Media Group
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