XIAMEN, China, June 16 /Xinhua-PRNewswire/ -- Longtop Financial Technologies Limited (“Longtop”) (NYSE: LFT), a leading software developer and solutions provider targeting the financial services industry in China, today announced it is developing a customized Analytical Customer Relationship Management (ACRM) solution for a Big Four Bank client in China.
The ACRM solution focuses on the analytics of the customer experience by applying a combination of Business Intelligence and reporting methodologies, such as data mining and online analytical processing, to Customer Relationship Management (CRM) information. The ACRM solution provides more accurate and timely information on customers, products, channels and trend analysis to support marketing decision making.
“We have been working closely with this Big Four Bank in Business Intelligence areas such as Operational Data Store (ODS), data warehousing and business intelligence applications. The ACRM project further strengthens this ongoing relationship as we help our client make smarter marketing and product innovation decisions in an increasingly competitive market place,’” remarked Weizhou Lian, Chief Executive Officer of Longtop. “Due to strong demand for our Business Intelligence solutions, we continue to gain momentum in expanding our market share and customer base.”
IDC estimated the decisions support system to be the highest growth area in China’s banking IT solution market, with a compounded annual growth rate of 26.2% from 2007 to 2011. According to IDC, Longtop is the No.1 domestic solution provider in this market.
For more information, please contact:
Longtop Financial Technologies Limited
Charles Zhang or Julie Yang
Phone: +86-10-84217758
+86- 592-2527262
Email: ir@longtop.com
IR Inside BV
Caroline Straathof
Phone: +31-6-54624301
Email: caroline.straathof@irinside.com
