KUALA LUMPUR, September 6, 2013 /PRNewswire/ -- In its effort to drive the true value of sports and to continuously develop young athletes as champions of the nation, MILO® and the Olympic Council of Malaysia (OCM) gathered to launch the MILO "Fuel for Champions" campaign today in a ceremony officiated by YB Encik Khairy Jamaluddin, Minister of Youth and Sports Malaysia.
During the launch at Bukit Jalil National Sports Complex, National Aquatic Center, YB Encik Khairy Jamaluddin, Minister of Youth and Sports applauded MILO®'s commitment together with Olympic Council of Malaysia in their drive to shape Malaysia's youth sporting landscape.
"MILO® has played such an integral role in Malaysia's sporting arena by nurturing and developing the nation's young talent," he said. "The commitment from MILO® in driving the nation's young athletes to greater heights is truly inspirational," Khairy further added.
MILO® "Fuel for Champions" campaign is more than just a one-time sponsorship, it aims to empower and energise young sport talents to strive for success in the early stages of their lives as well as to inspire parents to encourage their children to participate in sports from young.
"MILO®, together with our key sporting partners such as the Olympic Council of Malaysia has played a major role in the development of the Malaysian sporting arena, focusing on junior and grassroots sports, reaching out to children of all walks of life throughout the country," said Alois Hofbauer, Region Head of Nestle Malaysia and Singapore who was present at the launch to support young athletes who are competing at the 27th SEA Games in Myanmar.
The SEA Games is a Malaysian athlete's introduction to the international sporting arena. Aligned with the government and Olympic Council of Malaysia's objectives, MILO® has always been at the start of developing and nurturing young talents, guiding them to success and achievements in the sporting landscape.
"In recent years, parents have placed immense emphasis in their child's academic success but we feel that it is important for our children to learn and experience the values that sports instill in them from a young age. By playing sports, children can explore their strengths; develop their mental, physical and social skills which will last through the years -- giving them a good foundation in life. At Nestle and MILO®, we believe that these values are not learned from books but experienced on the field," Alois shared.
Through the MILO® "Fuel for Champions" campaign and as the official Nutritious Chocolate Malt beverage of the Malaysian Contingent for the 27th SEA Games in Myanmar, MILO® would like to call upon the nation to support the Malaysian contingent as they strive to make Malaysia proud.
Also present at the launch are Yong Shin Min (National Basketball Team), S. Kannathasan (National Relay Runner), Muhammad Hakimi Ismail (National Triple Jump Athlete) and Khoo Cai Lin (National Swimmer) who will be representing Malaysia in the 27th SEA Games in Myanmar.
"We are proud that the Malaysian contingent carries with them the values of teamwork, solidarity, perseverance, courage together with the support from the nation. MILO® will continue its heritage and commitment in the development of sports in Malaysia," Alois further added.
About MILO® Malaysia
MILO®, the leading nutritious chocolate malt beverage in Malaysia was first introduced in 1950. With over 60 years of presence in Malaysian homes, MILO® has been known for its unique, delicious choco-malty taste as well as its nutritional benefits that are loved by generations. A health-food drink packed with the natural goodness of malt, skimmed milk and cocoa, MILO® is one of the biggest and most popular breakfast beverages in Malaysian homes.
MILO® contains PROTOMALT, a malt extract with a mixture of different types of carbohydrates that provides energy and nutrients the body needs, and ACTIGEN-E, a unique combination of 8 vitamins and 4 minerals which enables the optimal release of energy from food.
For over six decades, MILO® takes an active part in the promotion of balanced diets and healthy lifestyles. MILO® is deeply committed to building grassroots sports from local, district and national level - nurturing young Malaysians to become champions of the nation. These efforts have made MILO® a household name through the generations, consistently educating the evolving consumers on MILO®'s core brand promise of energy and nutrition.
For more information, please visit: www.milo.com.my
