SHANGHAI, China, Oct. 13 /Xinhua-PRNewswire/ -- Madhouse, China's leading mobile ad network operator, has recently announced it has been selected as the preferred mobile marketing partner of GroupM China, a WPP media investment management group.
Branded as "GroupM Mobile Powered by Madhouse," Madhouse and GroupM Mobile (GroupM's mobile marketing arm) will provide integrated mobile marketing solutions for clients of GroupM media agencies at Mindshare, MediaCom, Mediaedge:cia, and MAXUS.
"GroupM closely monitors and evaluates emerging media to maximize the effectiveness of our media strategy to reach our clients' target audiences. The enormous user base, combined with Madhouse's unique targeting and ad serving ability, makes mobile phones one of China's most promising media. 'GroupM Mobile Powered by Madhouse' is created to provide integrated mobile marketing and cross media solutions to our clients. The partnership will also strengthen our business in the digital arena and enhance our mobile media strategy, buying, and execution know-how," said Meg Wu, Managing Director, GroupM Interaction, China.
Madhouse provides a mobile ad serving platform that allows advertisers to effectively target mobile phone users and create mobile marketing solutions that help leverage clients' existing media investments. Madhouse's mobile ad network, MadNetwork(TM), covers over 75% of China's total mobile internet traffic.
"The launch of 'GroupM Mobile Powered by Madhouse' is a positive sign that there is a growing number of advertisers and agencies that understands the potential and effectiveness of mobile marketing," said Joshua Maa, founder and CEO of Madhouse. "We are glad to have this opportunity to develop our partnership with GroupM and enable GroupM's agencies to offer their clients innovative and integrated mobile marketing solutions. By further strengthening our partnerships with leading advertising agencies, we will continue to increase the number of advertisers that use the mobile media, and grow the mobile marketing sector in China."
About GroupM China
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare.
GroupM employs more than a thousand people in nine cities across China. With total media billings in excess of USD 2.5 billion, GroupM is China's leading media communications group and the industry's biggest investor in syndicated and proprietary media research and optimization tool development.
For more information, please visit http://www.groupmchina.com .
About Madhouse Inc.
Madhouse is China's largest and most intelligent mobile advertising network and is headquartered in Shanghai with offices in Beijing and Guangzhou. The Madhouse team consists of more than 170 professionals. The company offers three key services:
MadServing(TM): A highly intelligent, fully-automated, in-house system that serves targeted ads to mobile websites and client media while providing detailed performance reports.
MadNetwork(TM): Composed of over 1,100 major publisher sites, MadNetwork is China's largest mobile advertising network and represents over 75% of total mobile internet traffic in China.
MadSolutions(TM): Innovative mobile marketing solutions and campaign management services such as mobile interactive messaging platforms, mobile website design and development, are tailored to maximize cross-media effectiveness and consumer interaction. Wireless applications include location-based SMS advertisements, Bluecasting, and mobile 2-D barcode technology.
Madhouse is privately held and venture funded by TDF Capital, Gobi Ventures, and JAFCO Asia. Strategic investors include D2 Communications Inc. and Nokia.
For more information, please visit http://madhouse.cn .
For further information, please contact:
Corporate Communications
Ms. Wendy Wang
Madhouse Inc.
706 Cloud Nine Plaza, 1118 Yan An West Road, Shanghai PRC 200052
Tel: +86-21-6115-9760
Mobile: +86-136-0187-7094
Email: wendywang@madhouse-inc.com
