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Malaysian Brand Tires defends Global Brands competition well, taking One-Third of Malaysia Central Region

GfK Asia Pte Ltd
2009-08-11 09:13 666

GfK Malaysia retail audit of passenger car tires sold through in June 09 surpass 270,000 units worth more than USD 18 million, local Malaysian brands taking 27% unit share

SINGAPORE, Aug. 11 /PRNewswire-Asia/ -- GfK Malaysia, a subsidiary of GfK Asia, releases June 09 measurement of Malaysia's Central Region passenger car tires aftermarket retail sell through; covering Kuala Lumpur and key areas of Selangor, Klang, Puchong, Shah Alam, Subang and Petaling Jaya.

GfK Malaysia General Manager, Jennifer Chan said "Local brands' ability to defend their market share, gives global brands a big challenge to win this unique automotive market. Combined unit sales of European and US brands chalks up a share of 40% while Japanese brands in total takes 25%, leaving the Korean and others 8%of the market. On the other hand, top five brands take up more than 70% of the market, limiting the number of strong Global Brand players in this market. The results also show local factories presence of Global Brands does not guarantee a sales performance advantage in the local market here."

Currently in the central region of Malaysia, Tire Specialist controls 35% of the market while the Fast Fitters holds the lion share of 65% business volume. With more than 1500 Fast Fitter service outlets and less than 260 Tire Specialist outlets, it is evident that Tire Specialists have strong performance. There is clearly a reliance on direct replacement market needs by consumers.

In June 09 retail audit results, GfK Malaysia sees Top 15 best selling Tire Models taking up more than 50% of the whole month units sales mostly on a medium to small size rim. "As medium sized cars like Waja, Gen 2, Wira; and small cars like Viva, MyVI and Kancil flood the roads of Malaysia, tires of 15 inches and below rim size makes up more than 50% of the retail sales." commented Ms Chan.

"Although there is steep competition between local Malaysian Brands and Global Brands in terms of pricing, the market is not highly complicated. With the right tire size fitting to suit the market needs on top of appealing price, basic market share could be achieved." added Ms Chan. Central Region of Malaysia represents at least 35% of total Malaysia market tire business representing key trend and consumer spending pattern.

About GfK Asia Pte Ltd

GfK Asia Pte Ltd (GfK Asia), part of the global GfK Group, is a leading research company with over 20 years experience in providing reliable Asian retail and technology market data. Our analysts track a broad range of consumer technology markets, including: consumer electronics, telecommunications, IT, household electrical appliances (large and small), optics, entertainment, automotive, gaming as well as digital imaging. GfK Asia covers more than 55 product groups and over 350,000 models, collecting monthly data from over 6,000 specialist / independent shops as well as over 170 organized retailers with approximately 15,000 outlets. This disciplined methodology, together with tight field operational control in every country, allows GfK Asia to produce high quality reports containing reliable information that our clients can use with confidence. Based in Singapore, with other offices in India and Japan, GfK Asia offers extensive coverage of the following countries: China, Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, Hong Kong, Vietnam, and Australia. For further information please visit our website: www.gfkrt.com

Media Contact:

Lisa Williamson

Bryant Williamson Communications

Tel: +65-9100-4097

Email: lisa@bryantwilliamson.com

Source: GfK Asia Pte Ltd
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