Marketing iPhones, iPads, and the Latest Must-Have Gadgets; Hult International Business School Professor to Lead Seminar in Shanghai on Strategic Marketing of High-Tech Products

Hult International Business School
2010-05-12 07:34 976

SHANGHAI, May 12 /PRNewswire-Asia/ -- Sure, everyone wants an iPhone, an iPad, and the next cutting-edge, high-tech gizmo, but how the heck did we get that way?

Dr. Jehiel Zif, a professor at the Hult International Business School in Boston, will lead a seminar in Shanghai on May 15 explaining exactly why. By examining the allure of new high-tech products and how they are marketed globally, Dr. Zif will demystify the process of creating consumer demand.

"There's no mystery as to why the public goes wild for the latest in high-tech," said Dr. Zif. "Strategic marketing can take a good product and make it great."

The Shanghai seminar follows on the heels of a four-city Asian lecture tour last February by Hult professors Dr. Hitendra Patel and Joel Litman, which drew over 500 attendees. Hult has seen a huge increase in applications this year; in the last three months alone, Hult has met with over 2,500 candidates interested in studying for MBA and Master's degrees at one of Hult's five global campuses in Boston, San Francisco, London, Dubai, and Shanghai.

"The global nature of the academic program we offer is both unique and practical," said Hult President Dr. Stephen Hodges. "Business leaders of the future can benefit from the international grounding that a Hult education provides."

Dr. Zif is on the faculty of Samat Business School in Israel and Hult International Business School in Boston. For many years he was a member of the faculty of Tel-Aviv University. He holds an engineering degree from Technion-Israel Institute of Technology, and an MBA and PhD from New York University.

Prospective Hult applicants attending the seminar are encouraged to bring transcripts and other academic documents for "fast track" review by on site Hult advisors.

To register for this event please visit .

About Hult International Business School:

Hult International Business School (formerly known as the Arthur D. Little School of Management) is the first global business school with operations in Boston, San Francisco, London, Dubai, and Shanghai. The school offers a range of business-focused programs including MBA, Masters, and Undergraduate degrees. Hult is ranked 5th for International Mobility and 6th for International Business by the Financial Times, and is among the Top 50 best business schools in the world and Top 25 in the U.S. by the Economist. The school is a fully accredited member of the New England Association of Schools and Colleges and the Association of MBAs. For more information about Hult International Business School, please visit or contact

Source: Hult International Business School