JAKARTA, Indonesia, Oct. 30, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA) today announced the speaker line-up and agenda for its inaugural Mobile Marketing Association Forum (MMAF) Indonesia. Held on 13th November 2014 at the Four Seasons Hotel Jakarta, the event will feature 12 distinguished speakers with vast experience in mobile marketing, each of whom will explore mobile's role in reimagining the consumer path to purchase.
Nothing brings you closer to the consumer than mobile, and with Indonesia's sky-high mobile penetration, there is an immense mobile opportunity waiting to be tapped in the country. MMAF Indonesia aims to encourage both brands and agencies to bridge the mobile marketing gap in Indonesia, embrace it wholeheartedly, and actively put mobile at the center of all their communications instead of simply acknowledging its potential.
The event will feature keynote sessions by two of the most important players in Indonesia's telecommunications sector -- PT XL Axiata and Indosat. The transformation of the advertising industry through mobile and the subsequent changes in the role played by other major media channels will be one of the key topics covered by Alexander Rusli, Ph.D., CEO, President Director and Director, Indosat. Continuing the theme of 'Reimagining Mobile,' Hasnul Suhaimi, President Director of PT XL Axiata will explore the mobile innovation cycle and how technology is changing the way brands engage with consumers. In addition, Edward Ying, Director of Planning and Transformation at Telkomsel, another mobile communications heavyweight in Indonesia, will lead a session on the impact of data and technology-driven solutions on marketing in today's world.
"Mobile has been a major disruptive force in today's media landscape. MMAF Indonesia 2014 provides delegates and speakers a much-needed platform to share their expertise on what this powerful medium means for brands that want to reach the affluent and connected Indonesian consumer," said Rohit Dadwal, Managing Director, Mobile Marketing Association APAC. "With the excellent speakers lined up for the MMAF Indonesia, I'm looking forward to an exciting and fulfilling day of conversations that raise the mobile marketing industry in Indonesia to greater heights."
An additional keynote session will be led by Ashutosh Srivastava, Chairman & CEO, Asia-Pacific and Global Growth Markets at Mindshare where he will share his unique insights into how marketers can create powerful brand experiences for consumers through the use of mobile.
In addition to the keynote speakers, a number of other senior regional leaders will also share their expertise at the event. Confirmed speakers include:
The Mobile Marketing Association Forum Indonesia 2014 is sponsored by XL Axiata TBK, InMobi, Telekomsel, Mobilewalla, Digital + Direct Marketing Association Asia, Indonesia Digital Association, Mobile Monday Indonesia, and Media Business Asia. For more information on the event, please visit the MMA Global website here.
Held in over 13 countries around the world, MMA's Forums are a platform for brands, agencies and publishers to share their experiences and success in mobile marketing. The events have received widespread accolades for its ability to assemble the best within the industry and facilitate the sharing of best practices.
The MMA is the world's leading global non-profit trade mobile marketing association comprising of more than 800 member companies, from nearly fifty countries around the world. Its members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement
ABOUT THE MOBILE MARKETING ASSOCIATION (MMA)
The MMA is the world's leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars: to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate-Palmolive, Dunkin' Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L'Oreal, MasterCard, McDonalds, Microsoft, Mondelēz International, Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA's global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For information about the MMA please visit www.mmaglobal.com
FOR MORE INFORMATION:
Rice Communications on behalf of the Mobile Marketing Association
Amala Naravane/ Mansi Maheshwari
Email: amala.naravane@ricecomms.com / mansi.maheshwari@ricecomms.com
Tel: +65-3157-5681 / +65-3157-5687
