HONG KONG, May 12, 2015 /PRNewswire/ -- A sizeable distribution agreement was announced today between MWFC Global Ventures Hong Kong Limited (MWFC HK Ltd.) and leading Hong Kong and China beverage distributor, A.S. Watson Group and A.S. Watson Industries (ASWI). The agreement, brokered by Carlsbad California based, the Waters Group LLC, grants ASWI exclusive sales and distribution rights to Let It Fly Energy (L.I.F.E), a US functional beverage brand owned by 2X NBA Champion Mike Miller, currently with the Cleveland Cavaliers. L.I.F.E., whose exclusive rights are held by MWFC HK Ltd., will be available for sale in over 100,000 retail locations inside Mainland China, Hong Kong and Macau starting July 2015.
"I am so excited to have such a prestigious partner as A.S. Watson's in this project, they have almost 200 years of leading beverage experience in Asia." explains Mike Miller, both a member in Let It Fly Energy, LLC and MWFC Global Ventures (HK) Ltd. "When my friend and business partner, Curt Flaitz, found this venture feasible, he brought it over to the Waters Group who then nurtured the deal. I was impressed by the magnitude of volume their groups negotiated. To have this happen with such an amazing team, in such a quick timeframe, is a real testament to A.S. Watson's belief in L.I.F.E. and my team's commitment to quality first expansion into Asia".
The agreement calls on ASWI to sell and distribute L.I.F.E. beverages in the form of cans and bottles in The People's Republic of China, Hong Kong and Macau. Over the next three years the deal monetizes to well over USD$100 million in revenue. ASWI's parent company A.S. Watson Group is a member of the world renowned multinational conglomerate Hutchison Whampoa Limited chaired by Asia's richest person Li Ka-Shing. Business interests include; ports, property, hotels, retail, infrastructure, energy and telecommunications in over 50 countries. A.S. Watson Group is Asia's largest health & beauty retailer under the Group's flagship brand Watsons, currently operating over 4,500 stores and more than 1,200 pharmacies worldwide. The Group has one of the world's largest portfolios of retail formats, retail brands, and geographical presences supported by a global family of over 110,000 staff.
"Having L.I.F.E. in our distribution platform is an important accomplishment for our group," explains a top personnel for ASWI, "Understanding the marketing strength the brand maintains was a very important element to our groups inclusion of L.I.F.E. in our portfolio for the next three years."
Christian Waters, CEO of the Waters Group LLC and Managing Partner at MWFC HK Ltd. explains the deal's magnitude, "A.S. Watson's China entity has never distributed a third party brand in their 187 years inside China. To have this distinguished company value L.I.F.E as their inaugural brand means a great deal to our group. ASWI's ability to distribute to such a large geographical region should result in strong sell thru's, creating elevated MWFC brand value and strong multiples."
Curtis Flaitz from the Flaitz Group sums it up, "The opportunity is immense and knowing Mike for as long as I had I knew that with the correct partners we could really do something special in Asia for L.I.F.E. and Mike. I am excited with the upside this deal has".
For further information on L.I.F.E. and MWFC HK Ltd. opportunities please contact :
Christian, Christian@lifeenergy.com.hk , +852.5420.7760 or WhatsApp: +852.5420.7760
About L.I.F.E. : L.I.F.E. was launched in 2010 when Mike Miller was a member of the NBA Champion Miami Heat. The USA energy drink formula was originated so that Miller and his NBA teammates could consume the beverages at practice and during games. The healthy formulas were geared towards athlete's specific needs during times of recuperation and high performance game situations. Miller's L.I.F.E. beverage has since expanded globally, allowing L.I.F.E.'s formula's to take on regional and cultural taste attributes. Miller remains loyally committed to growing his beverages globally through MWFC HK Ltd. bringing his unique vision and strong athlete backed marketing platform to emerging regions.
About MWFC Global Ventures (HK) Ltd. : MWFC was created by Mike Miller, Christian Waters, Curtis Flaitz and a beverage industry expert as the IP holding company for L.I.F.E. inside Asia, most recently executing a 3 year agreement for the beverage inside Hong Kong, Macau and China. Equally important MWFC was established as a uniquely robust entry point for Western Food & Beverage brands in which to lucratively launch into The People's Republic of China. MWFC will be looking for strong capital partnerships in which to further their strong portfolio of beverage brands with inside SE Asia and globally.
About A.S. Watson Group, A.S. Watson Industries: The A.S. Watson Group is the largest health and beauty retail group in Hong Kong, with over 11,000 stores in 33 markets worldwide serving over 27 million customers per week. The retail giant serves more than 3 million customers on the Chinese mainland every week, and has issued more than 20 million membership cards nationwide. The group operates the world's largest portfolio of retail formats, retail brands and has the largest geographical presence, and the company is majority owned by multinational conglomerate Hutchison Whampoa, with just over 75 percent. A.S. Watson Group is a Hutchison Whampoa Ltd company. Approximately half of its brand's stores globally are in China. Watsons currently operates 2,000th store in China, projected to open its 3,000th by end of 2016. They maintains 100% coverage in Tier 1 China cities.
About The Waters Group, LLC : The Waters Group was created to bridge the gap between brands and entrepreneurs looking to enter China through strong partnership. The U.S. entity is focused on bridging relationships between Western brands, celebrities, organizations and athletes looking to partner and penetrate the Chinese market. Through solid and well-funded relationships the WATERS Group has been able to provide a gateway for those looking to bring their brand or "personal brand" to market inside China. The WATERS group successfully negotiated and partnered MWFC Global Ventures Hong Kong Limited, the IP holder for L.I.F.E. Energy, with A.S. Watson Industries and A.S. Watson Group.
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