BOSTON, March 4, 2015 /PRNewswire/ -- The USA will emerge as the leading market for 4K or Ultra HD TVs in terms of household penetration by 2020 followed by the leading Western European markets, Australia, South Korea and China. According to Strategy Analytics' Connected Home Devices (CHD) report "Ultra High Definition TV Displays: Global Market Forecast," demand for UHD TVs is soaring worldwide as entry level price points drop well below $1000, model availability expands and consumers seek out the next best technology as they upgrade their ageing flat panel TVs.
Click here for the report: Ultra High Definition TV Displays: Global Market Forecast ( http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=10660 )
Other key findings from the report include:
Quotes:
David Watkins, Service Director, Connected Home Devices, said, "Ultra HD will become the standard resolution for virtually all large screen TVs within 3 to 4 years' time and we will see it penetrate further into smaller screen sizes as manufacturing efficiencies improve." He added, "As we saw with the transition from SD to HD, it is the TV manufacturers who are leading the Ultra HD charge although significant steps are being made on the delivery infrastructure and content production parts of the value chain. As the inevitable price competition eats into the ability of the TV vendors to make any meaningful profit from selling Ultra HD TVs, many brands are adding support for wider color gamuts and high dynamic range in order to differentiate their models and charge a premium over 'standard' Ultra HD models."
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Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
European Contact: David Watkins, +33 153 409 952, dwatkins@strategyanalytics.com
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