SHENZHEN, China, April 30 /Xinhua-PRNewswire/ -- Noah Education Holdings Ltd. (“Noah”) (NYSE: NED), a leading provider of interactive education content in China, today announced that Noah’s NP series digital learning device (DLD), with graphic calculator technology, has been chosen as the exclusive learning device for mathematics in China’s National Network Originality Competition (NOC).
The NOC is a nationwide competition created to improve students’ knowledge of intellectual property rights and innovation. Now in its sixth year, the NOC draws more than 12 million student and teacher participants and approximately 26 million additional people are involved in some capacity. Students and teachers participate first at the city level, then at the county and eventually at the national level. Noah’s NP series DLD with graphic calculator technology will be used exclusively in both the Application Math and Discovery Math competitions.
“This exclusive agreement with the NOC demonstrates the strength of the Noah brand and the confidence China’s top educators and innovators have in Noah’s full-spectrum education products and content,” said Noah’s chairman and chief executive officer, Mr. Dong Xu, “We are pleased to work with the NOC and play an important role in generating greater appreciation for and understanding of innovation and intellectual property rights among China’s youth.
Mr. Rick Chen, executive vice president of Noah commented, “Noah is excited to use this opportunity to expose a great number of China’s most talented students and teachers to the capabilities of Noah’s latest DLDs and superior content offerings. Our goal is to become the brand of choice in supplemental education in China. Participation in China’s top educational competitions, like the NOC, will bring more engaged students and teachers into the community of learning we are building around the Noah brand.”
China’s annual NOC began in 2002 and now hosts competitions including applied mathematics, graphic design, website design, web-based composition for students, and lecturing ability for participating educators. The mathematics portions of the NOC will take place in July 2008 in the city of Wuhan.
About Noah
Noah Education Holdings Limited (“Noah”) (NYSE: NED) is a leading provider of interactive education content in China. Noah develops and markets interactive multimedia learning materials mainly to complement prescribed textbooks used in China’s primary and secondary school curricula. Noah delivers content primarily through handheld digital learning devices, or DLDs. Additionally, Noah operates nine after-school tutoring centers in Chengdu, Chongqing and Beijing as part of its strategy to become China’s leading brand in supplemental education content and service.
For more information about Noah, please visit http://www.noahtech.com.cn .
For investor and media inquiries, please contact:
In China:
Rick Chen
Noah Education Holdings Limited
Tel: +86-755-8204-3465
Email: rick_chen@noah21cn.com
Helen Plummer
Ogilvy Public Relations Worldwide (Beijing)
Tel: +86-10-8520-3090
Email: helen.plummer@ogilvy.com
In the United States:
Jessica Cohen
Ogilvy Public Relations Worldwide (New York)
Tel: +1-646-460-9989
Email: jessica.cohen@ogilvy.com
