- Rich and Interactive, Audio Ads, a first in Mobile Marketing
- Ads Personalized Based on Caller With One-Click Response Capability
MUMBAI, India, July 7 /Xinhua-PRNewswire/ --
OnMobile, India’s largest telecom VAS Company announces the deployment of an innovative Mobile Marketing offering, Ad RingBack Tones (AdRBT). This service has been launched with a leading Indian Operator.
Callers to an AdRBT subscriber will be presented with audio ads, which are personalized to the caller’s profile. OnMobile’s AdRBT platform has a unique call-to-action feature which allows interested users to respond to the advertisement instantly with the click of a single key. AdRBT subscribers will receive special discounts and offers from the Operator for their participation.
Arvind Rao, CEO and Co-founder of OnMobile said, "AdRBT is a disruptive evolution in mobile advertising and marketing which so far has been limited to SMS or WAP banners. Marketers can now create rich, interactive, audio ads which are played straight into an individual’s ear for high impact and recall value. With users receiving an average of 10 calls per day, advertisers have the ability to reach out to a large and diverse audience in a short period with full rich MIS in real time which is not possible on other advertising channels".
Many mobile advertising solutions spam users with unwanted ads or generic, not personalized ads which irk the consumer. With Ad RBT, Callers are presented with targeted and relevant ads allowing for impulsive response. Further, the audio ads can be in any regional language, making this solution very attractive to the consumer and advertisers.
A special feature of Ad RBT is the fact that ads have the undivided attention of the consumer, while waiting for the other party to answer the call. This significantly enhances the ability for the brand to connect with their audience and gain salience. With current mobile advertising solutions, the recipient could delete an SMS ad without reading or they could easily miss the ads on the WAP screen. Another first is to receive real-time feedback on the progress of the campaign, enabling the advertisers to react quickly to the market response.
With AD RBT, OnMobile is creating a new market for advertisers looking to capitalize on the huge mobile subscriber base growing rapidly as well as the rich, interactive capability of this channel.
About OnMobile
OnMobile is India’s largest Value Added Services (VAS) Company for Mobile, Landline and Media Service Providers. Incorporated in the year 2000, OnMobile is a public company headquartered in Bangalore. OnMobile offers telecom VAS, Voice portals, RingBack Tones, interactive media portals, mobile marketing and M-Commerce. The products are accessible across all channels including Voice, SMS, WAP, USSD & On-Device Portals.
- Market Reach 350M
- Total unique users 206M
- Unique users/ month 34M
- Calls handled/ month 5.1M
For more information, please visit http://www.onmobile.com or pr@onmobile.com
