Cultivating Online and Offline Win-Win Relationships with the Media
SINGAPORE, June 9, 2014 /PRNewswire/ -- Not long ago, traditional media was the only avenue to disseminate your message and journalists the ones whom decide the coverage. Now, the floodgates have been opened and media terrain morphed. Media has become so diffused that it's difficult to achieve the reach of the net with the same credibility as traditional media. Alvin Lim, former Social Media Manager, SEA & Japan, News Corp, pointed out that "Digital and social media are changing the PR, media and advertising landscapes, increasingly blurring the lines between functions." It is now imperative to engage journalists and influencers through a successful hybrid of new and traditional media in order to amplify core message and enhance positive coverage in today's multimedia environment.
Frazer Neo Macken, Vice President, Communications & Digital, Electrolux Asia Pacific, mentioned that "With new media, key stakeholders' engagement has taken on a new meaning too. How we influence and manage the perceptions of opinion leaders who are important to our business requires more than the traditional ways of engagement." Companies are well aware that they should engage influencers, but often do not know what positive impact they will bring. Grace Tan, Award-Winning Business & Lifestyle Blogger, substantiated this by commenting that "one little known fact about blogger engagement is that when journalists from the mainstream media fail to turn up at an important business event, such as a launch, because of an even more important world news event, bloggers can help ensure the word about your business still goes out."
To equip media relations professionals with a strategic approach to media engagement and outreach, Pacific Conferences is organising a 2-day "New Media Relations" conference, to be held on 14 - 15 July 2014 at the Sheraton Towers Singapore and on 17 - 18 July 2014 at the Regal Hongkong Hotel, during which case studies and insights on media integration, social media newsroom, crisis and issues management, content creation, thought leadership and more will be shared.
Hear from expert speakers including Stephanie Huf from Ericsson, Frazer Neo Macken from Electrolux, Azwar Kamarudin from Pfizer, Greg Brutus from AT&T, Bruce Blakeman from Cargill, Christian Madera from BASF, Nicholas Smith from WWF, Jake Lee from Wall Street Journal, George Joseph from Singapore Press Holdings and George Chen from South China Morning Post among many others.
Participants will get to learn from case studies of World Health Organization, Deacons, Airline, Automotive/tyre, Consumer, Garment manufacturing, Healthcare and Technology among others, on how they can be equipped with effective approaches to media relations in the new age.
Conference Details:
Title: New Media Relations Conference
Date & Venue:
14 - 15 July 2014, Sheraton Towers, Singapore
17 - 18 July 2014, Regal Hongkong Hotel, Hong Kong
Organiser: Pacific Conferences
Contact Person: Elicia Foo (Ms)
Tel: +65-6592-7355
Email: elicia@conferences.com.sg
Full programme can also be found at: http://conferences.com.sg/S1445-SMR13-D.pdf
Kindly quote "PRNSMR13" for 10% off conference fees when registering.
