-- Two Creators Will Win the Chance to Work with Marvel Studios on the Set of the Highly Anticipated Movie "Marvel's The Avengers: Age of Ultron"
PLANO, Texas, Dec. 5, 2013 /PRNewswire/ -- After reviewing thousands of ads coming from all corners of the globe, PepsiCo's Doritos brand today unveiled its list of semifinalist consumer-created Doritos ads in this year's "Crash the Super Bowl" contest. Since early October, fans have been showing off their love of Doritos tortilla chips through 30-second homemade Doritos advertisements as part of the contest that will ultimately see two lucky winners' ads air in front of a global television audience during Super Bowl XLVIII. The ad's creators will also win the opportunity to work with Marvel Studios on the set of "Marvel's The Avengers: Age of Ultron," and for the first time in the contest's history, the creator of the ad that receives the most fan votes will win a guaranteed $1 million (U.S) in prize money. To view the semifinalist ads, visit http://www.doritos.com. The five finalist ads that have a shot at winning the $1 million prize will be announced in early January.
The Crash the Super Bowl semifinalist ads (in alphabetical order by finalist last name) are:
From here, five finalists will be selected and the world will then be invited to vote for the best ad. Ultimately, two ads will air during the Super Bowl broadcast -- one will be selected by fan votes on http://www.doritos.com and the other by the Doritos brand. The creators of both winning ads will receive the opportunity to work on the set of "Marvel's The Avengers: Age of Ultron" and the ad with the highest total number of votes will win its creator the $1 million grand prize. The runner-up will receive $50,000 (U.S.).
Each of the five Crash the Super Bowl finalists will win an invitation to East Rutherford, N.J., to attend Super Bowl XLVIII and watch the game from a private luxury suite, where they will tune in to learn which finalist ads will air for the world's attention. The three finalists whose commercials don't air during the broadcast will each win $25,000 (U.S.). The Super Bowl XLVIII broadcast will be on Sunday, Feb. 2, 2014, on FOX.
As one of the leading snack brands in the world, Doritos has a presence in 46 countries and six continents. With flavors ranging from Nacho Cheese and Cool Ranch to Sweet Chili Pepper and Tangy Cheese, the worldwide Doritos portfolio currently offers more than 70 unique varieties.
PepsiCo's relationship with the NFL is among the company's longest-running and most-successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company's largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade.
