BEIJING, Dec. 18 /Xinhua-PRNewswire/ -- Perfect World Co., Ltd.
(Nasdaq: PWRD) ("Perfect World" or the "Company"), a leading online game developer and operator in China, today announced that the Company will launch small-scale closed beta testing for its first casual game, "Hot Dance Party," on December 28, 2007.
As the very first casual game to be launched by Perfect World, "Hot Dance Party" is based on city life and incorporates many modern features such as fashion, energy, and Hip-Hop to create a virtual stage for a super dancing star. Captivating choreography, fashion, costume design and customized character features are set to make gamers dreams come true.
"Hot Dance Party" also includes some major differentiating features such as appearance personalization, personalized interior, pet raising, special choreography, marriage, child rearing, and dance club operating systems. Gamers will be able to design their own characters and fulfill their dreams of being a superstar in the game. The Company believes the game's entirely new concept will provide users an entirely new experience.
"'Hot Dance Party' is our first casual game and I believe it will help to significantly strengthen our product portfolio," commented Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect World. "Furthermore, 'Hot Dance Party' also assimilates a wide variety of musical and dance styles and related elements, which I believe demonstrates our commitment to providing interactive entertainment products that appeal to more gamers. I hope that all online game players can find a favorite option from our game portfolio."
About Perfect World Co., Ltd.
Perfect World Co., Ltd. (Nasdaq: PWRD) ("Perfect World" or the "Company") is a leading online game developer and operator in China. Perfect World primarily develops three-dimensional ("3D") online games based on the proprietary Angelica 3D game engine and game development platform. The Company's strong technology and creative game design capabilities, combined with extensive local knowledge and experience, enable it to frequently and rapidly introduce popular games designed to cater to changing customer preferences and market trends in China. The Company's current portfolio of self-developed 3D massively multiplayer online role playing games ("MMORPGs") consists of "Perfect World," "Legend of Martial Arts," "Perfect World II" and "Zhu Xian." The Company uses a time-based model for "Perfect World," and an item-based model for "Legend of Martial Arts," "Perfect World II" and "Zhu Xian." While most revenues are generated in China, the Company's games have been licensed to leading game operators in more than ten countries and regions. The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time.
Safe Harbor Statements
This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, and changes of the regulatory environment in China. Further information regarding these and other risks is included in Perfect World's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.
For further information, please contact
Vivien Wang
Investor Relation Officer
Perfect World Co., Ltd.
Tel: +86-10-5885-1813
Fax: +86-10-5885-6899
Email: ir@pwrd.com
Brett Rose
Christensen Investor Relations
Tel: +1-480-614-3013
Fax: +1-480-614-3033
Email: brose@christensenir.com
Jung Chang
Christensen Investor Relations
Tel: +852-2117-0861
Fax: +852-2117-0869
Email: jchang@christensenir.com
