omniture to Publish Live RACE Data From the Giro d'Italia and Tour De France

2007-05-08 10:01 1136

Experience More of the Grand Tours With Polar Electro

KEMPELE, Finland, May 8 /Xinhua-PRNewswire/ -- Polar Electro, pioneer and leading innovator of sports instruments and heart rate monitors, today announced the launch of to support the 2007 Grand Tours. Visitors to the site will get an exclusive insight to the physical demands of every stage as selected riders' heart rates, speed, altitude and location are published in real time. There's also the chance to win a pro-bike and top-line Polar cycling computers!

Analyze and predict a rider's performance

Used by broadcasters across the globe, Polar's live telemetry brings an extra dimension to spectator enjoyment. By learning to read and understand the riders' heart rates you can tell the effect the tour's stages are having on their stamina and performance. At you will be able to see when they are holding back, when they have over-exerted and predict when they are setting themselves up for a strong performance in the next stage.

Eleven winning teams, one thing in common. They all listen to their bodies with Polar.

Always at the heart of the action, Polar is the official provider of heart rate monitors to eleven of the top teams competing for the coveted winner's jerseys in the 2007 Grand Tours. Top riders and their coaches rely on Polar for the precise feedback they need to plan their training and develop race performance. Polar's unique features based on heart rate variability measurement give the most current and accurate indication of a rider's physical condition, providing the invaluable information needed to avoid overtraining and for the strategy planning of each stage of the tour.

"The detailed information that my Polar heart rate monitor gives me is valuable in both training and competition. Knowing when to push and when to rest is the difference between winning and losing," says Oscar Freire, Rabobank Cycling Team, Three Time World Champion.

Official Sponsor for Giro d'Italia

Polar's commitment to the world of professional cycling is exemplified in their sponsorship of the first Grand Tour in 2007. The 90th Giro d'Italia starts on the tiny island of Caprera off the north coast of Sardinia on May 12th and finishes in Milan on June 3rd. Covering a total of 3443km in 21 stages, riders follow a route that takes them up the west coast of Italy, through central regions of Lazio, Umbria and Emilia Romagna, then across the mountains on the country's northern border with brief forays into France and Austria.

For more information on the Grand Tours and the teams visit .

Source: Polar Electro OY