Priority Sunrise Registration of Chinese, Japanese and Korean ".Asia" Domain Names Begins Worldwide

2011-05-11 21:36 2345

Global Brands, Asian Businesses, IDN Registrants, Community Initiatives, Celebrities and Pioneers Invited

HONG KONG, May 11, 2011 /PRNewswire-Asia/ -- DotAsia today launches Sunrise for Chinese, Japanese and Korean Internationalized Domain Name (IDN) registrations ( and announces the opening of the IDN Pioneer Domains Program (  The Pioneer Domains Program is open for any interested applicants to build out the best domains (e.g."" in Chinese), ("" in Japanese), ("" in Korean), while Sunrise provides registered businesses, trademark holders and existing ".Asia" domain holders priority to protect their brands in the largest and fastest growing Asian Internet marketplace. Application is not on first-come-first-served basis. Applicants will not be rejected as long as they submit it before the July 20th deadline.

"DotAsia is a driving force for the implementation of IDNs.  Today most Asian users search in native language.  IDN will not only be a natural extension to that, but will help businesses improve their search engine optimization (SEO) efforts to drive traffic from Asia," says Edmon Chung, CEO of DotAsia Organisation.  Chung is a pioneer of IDN technologies and currently co-chairs the two international working groups on IDN Top-Level-Domains and internationalization of domain registration data.

Following the successful ".Asia" Sunrise and Landrush in 2007, which achieved 100% satisfaction from an online survey, over 40,000 auctions and resulted in 0 disputes, DotAsia implements an enhanced and simplified process for the introduction of Chinese, Japanese and Korean names for the ".Asia" top-level-domain (TLD).  Besides trademark and businesses, existing Pinyin, Romaji and Romaja '.Asia' domain holders and IDN ccTLD (country-code TLDs -- .CN / .TW / .HK / .SG / .JP / .KR) registrants are also invited to participate in Sunrise.

The Pioneer Domains Program also supports social initiatives and celebrities to mark their .Asia domains.  "Artists are often targets for abusive registrations, and many do not have a trademark to participate in Sunrise. The Program allows us to work closely with stars like Donnie Yen on '', Jackie Chan's movie '' and community initiatives such as ' ' in support of the upcoming Universiade in China, to protect and showcase the global development of '.Asia'," added Chung.

Media Enquiries:

Beatrice Chan
DotAsia Organisation
Tel: +852-2368-8173
Source: DotAsia Organisation