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Qunar and Tianya Announce Online Community and Blog Partnership

Qunar.com
2008-01-16 17:17 726

Travel 2.0 Continues to Take Off in China

BEIJING, Jan. 16 /Xinhua-PRNewswire/ -- Qunar.com, China’s largest travel search engine with 15 million monthly unique visitors, and Tianya.cn, China’s largest community and social networking site with over 20 million registered members, announced today that the two companies will jointly hold "The Qunar Cup -- My Ultimate Travel Experience".

Capitalizing on the boom in community media in China, Chinese bloggers have been asked to write about their ultimate travel experiences and post them on Tianya.cn. All blog submissions will be automatically judged by a panel of 10 travel-industry journalists and editors according to the blog’s uniqueness, creativity and humor. The best bloggers will receive awards at the annual "The Qunar Cup" awards ceremony. To date, the contest has generated over 35 million page views from millions of Chinese internet users.

"This is a very creative and interactive contest. As a leading travel media in China, Tianya is very excited to work with Qunar and we complement each others’ strengths. I believe we will have more in-depth strategic cooperation in the future," said Mr. Liu, the Marketing Director of Tianya.cn.

According to Mr Dixon Dai, VP of Qunar.com, "The Qunar Cup is one of the preeminent events of the Chinese travel industry. Tianya is the right partner for us as we jointly organize this outstanding contest. We’re looking forward to an excellent show!"

About Tianya.cn

Founded in March 1999, Tianya is China’s largest online community and social networking web site with over 20 million registered members. Tianya.cn offers a variety of services including user blogs, classified advertising, photo sharing, and news, sports and university information. The company secured a round of investment from Google in 2007.

About Qunar.com

Based in Beijing, Qunar.com is a vertical search engine that focuses on providing the most comprehensive and accurate pricing information for travel services. Qunar’s 15 million monthly unique users are able to search and compare prices for flights and accommodation -- all the information that travelers need before making a purchase decision. Launched in May 2005, the web site has quickly become one of the top travel media in China and is recognized as the "new star" in the Chinese online travel space. Qunar offers an audience that represents China’s new generation of consumers who are frequent travelers, comfortable with online transactions and willing to spend a significant amount of their disposable income on traveling to new and exciting places. Qunar means "where are you going?" in Mandarin Chinese.

Source: Qunar.com
Keywords: Travel
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