omniture

Richie Ren Launches New Global Album Featuring Theme Songs in 'Zhu Xian Online'

2007-05-08 19:59 1122


BEIJING, May 9 /Xinhua-PRNewswire/ -- Speaking for "Zhu Xian Online", the latest online game developed by China's leading game provider Beijing Perfect World, Asian superstar Richie Ren arrived in Shanghai for a press conference on April 26 to promote his latest album, in which featured songs in "Zhu Xian Online" including "Zhu Xian: I'm back" and "Zhu Xian Love".

As one of Asia's most prominent stars, Richie is also recognized for his hard-working and friendly attitude, with his "Hard Boiled Good Guy" image melting the hearts of many. Throughout his career he has been generous towards many communities, successfully arousing young people's social awareness, winning him a name of "Wu Xia (swordsmanship)" -- a spirit also reflected in Zhu Xian Online's leading character Zhang Xiao-fan. Richie and Zhang shared a few common features -- both ordinary guys starting from scratch and work all their way to the top -- hence the perfect spokesperson for Beijing Perfect World's latest masterpiece, "Zhu Xian Online".

"Zhu Xian: I'm back", Zhu Xian Online's theme song topped several music charts and bill-boards for nearly a month after its release. Also featured in the game was "Zhu Xian Love", a much anticipated love song due to release soon. The music videos of both songs are interconnected, featuring Zhu Xian Online's mystic setting and breathtaking sceneries. The music video of Zhu Xian: I'm back" alone was a two million RMB production. In the Shanghai press conference, Richie Ren, showed up in his devil custom with a soul-destroying stick, reminded the audience of Zhu Xian's Zhang Xiao-fan.

Richie commented, "These two new music videos are quite different from my earlier videos, the shooting itself was a unique experience. It was more like a Swordsman TV drama production in terms of the huge set and number of people involved. The crew of 'Zhu Xian: I'm back' and 'Zhu Xian Love' on set exceeded 400, a number comparable to a mega hit movie production! It was a personal record for myself having participating in it." He continued, "As Zhu Xian Online's spokesperson, we are also looking forward to more corporation with Beijing Perfect world in the very near future."

For more information, please contact:

Li Meng, Media Executive,

Marketing Department,

Beijing Perfect World Co., Ltd.

Tel: +86-10-5885-8555 x1140

Fax: +86-10-5885-1012

Mobile: +86-138-1162-5754

Source: Beijing Perfect World Co., Ltd.
Related Stocks:
NASDAQ:PWRD
Keywords: Entertainment
collection