SENSORO Alpha Base Station is a Top Winner in IDSA International Design Excellence Award (IDEA(R)) 2017

2017-07-10 20:00 1747

BEIJING, July 10, 2017 /PRNewswire/ -- Alpha Base Station, designed by SENSORO, an IoT company, is a Top Winner in the International Design Excellence Awards (IDEA®) 2017 hosted by the Industrial Designers Society of America (IDSA).

Winners for both Gold and Silver awards will be announced on Aug. 19 at the IDEA Ceremony--open to the public at Rich Theater and followed by a ticketed Gala at High Museum. Through Aug. 11, the public can vote online for the People's Choice Award winner (

SENSORO Alpha Base Station won in the Commercial & Industrial category. "This award represents not only the jury's affirmation of our industrial design, but also the acknowledgment of our creative idea as well as our business value," SENSORO CEO Wuyang Zhao said.

Featuring excellent outdoor signal coverage, Alpha Base Station is built for outdoor IoT applicationthat require low power-consumption, long range and low throughput, which is designed to support and connect thousands of nodes into the IoT WAN. (More details:

"IDSA IDEA 2017 winners demonstrate how designers are able to capture what's invisible to others and inspire beauty through the smallest of details within the simplest of artifacts," said IDEA 2017 Jury Chair Owen Foster, IDSA. "Winners go beyond the tangible that we are so accustomed to seeing--to cultivate amazing, holistic ecosystems."

Foster led more than two dozen, global design experts in judging 20 categories covering products, brands, experiences, strategies and more. Onsite jurying was held in May at the newly-renamed Henry Ford Museum of American Innovation in Dearborn, MI.

Proving design truly is a universal language, IDEA attracted hundreds of entries from 54 countries on six continents. Innovations abound in the latest winners submitted by design firms, corporations, universities and more. The competition drew entries from Australia, Austria, Belarus to Brazil, Chile, China, Croatia, Estonia, India, Iran, Israel, Kazakhstan, Tanzania, Trinidad and Tobago, United States, Uruguay and Vatican City State.

Several other special awards will be announced on Aug. 19 including People's Choice, Best in Show, Curator's Choice, Jury Chair--and new this year--the Plastics Innovation Award from the Plastics Industry Association. The Ceremony and Gala will follow IDSA's International Design Conference 2017: Design IS Business, scheduled Aug. 16-19 at the Atlanta Marriott Marquis. Follow the excitement on #IDSAIDEA #IDSA17Atlanta @IDSA on Twitter; Industrial Designers Society of America on Facebook and LinkedIn; and @IDSAdesign on Instagram. For information on sponsorship opportunities, contact To schedule interviews with jurors and winners, contact

Founded in 1965, the nonprofit IDSA has thousands of members in dozens of Student Chapters, Professional Chapters and Special Interest Sections around the world. The Society hosts events including an annual International Design Conference, District Design Conferences and niche events. Global outreach includes designUpdate and designBytes e-newsletters; INNOVATION magazine; and the Yearbook of Design Excellence. IDSA Ambassadors support and promote industrial design with research and thought leadership such as INsights.

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