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Starwood Hotels & Resorts Appoints Public Relations Manager for its Rapidly Expanding China Region

2008-07-28 17:48 1253

SHANGHAI, July 28 /Xinhua-PRNewswire/ -- Starwood Hotels & Resorts announces the appointment of Angela Feng as Public Relations Manager, China.

(Photo: http://www.prnasia.com/sa/200807281747.jpg )

Based in Starwood China Office in Shanghai, Angela will take up her new role to develop and implement Brand and Corporate PR strategy for Starwood China as well as to achieve top of mind awareness and drive trial in China, in collaboration with China regional marketing team.

Angela has worked in public relations field for 8 years, and was most recently Director of Marketing Communications of the award winning Four Points by Sheraton Shanghai, Daning. During her tenure with previous hotels, including IHG and Carlson hotels in Shanghai, Angela has gained vast experience in driving public relations strategies, maintaining strong media relationships and has proven to be very effective with generating great press coverage for the hotels.

Starwood continues to grow at a breathtaking rate in Asia Pacific, with plans to increase its portfolio by more than 70% this year. Fueling this growth spurt is Starwood's remarkable pace in China, driven by the surge in development of Starwood's select service brands and the increased exposure of the company's upper upscale and luxury brands in the region.

Of Starwood's 80 hotels under development in Asia Pacific, more than half are in China, where it's expected to double its portfolio by 2011. The Sheraton and Four Points by Sheraton brands lead the growth in this region. In addition to the 43 hotels Starwood currently operates in China, Starwood has more than 40 new properties waiting to open.

Starwood Hotels & Resorts, Worldwide Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton, W(R), Le Meridien(R) and the recently announced aloft(SM) and Element(SM) Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com/pressclub .

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

Source: Starwood Hotels & Resorts
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