SafeNet's New Cipher Partner Program Helps Asia-Pacific Partners Deliver Solutions That Transform Data Security

HONG KONG, June 30, 2014 /PRNewswire/ -- SafeNet, Inc., a global leader in data protection solutions, today announced the launch of its enhanced global channel partner program, the SafeNet Cipher Partner Program, in the Asia-Pacific region. The new program is designed to allow partners to grow their businesses and help their customers tackle the new challenges of data security in the age of cloud, virtualization and mobility.  Improvements include tiered partner benefits, an enhanced partner portal, simplified global pricing, and deal registration to make it easier for partners to grow their data security business with SafeNet.

With SafeNet's industry-leading encryption, crypto management and authentication solutions, partners can help customers address key security pain points and priorities of data security and user authentication and access controls, according to recent data from 451 Research. SafeNet's investment in developing training, accreditation and sales and marketing programs to support partners will help them architect, sell and deliver advanced data protection solutions to help customers secure the "new perimeter" of IT security – the data and the users.

SafeNet enhanced the program based on ongoing feedback from channel partners. Program highlights include:

• Single Global program framework - The Cipher Partner Program delivers a consistent program across the globe with allowances for local market adjustments.  
• Discount Harmonization - The Cipher Partner Program offers a simplified, harmonized single product discount, making it easier to do business with SafeNet.
• Tiered Partner Benefits – The Cipher Partner Program offers three tiers – Silver, Gold and Platinum. Partners have the ability to earn Cipher benefits for bringing incremental business to SafeNet, and those that commit to higher levels benefit from higher discounts, margins and sales and marketing support.
• Global Security Ecosystem – SafeNet has integrated and validated its products with leading technology company solutions, offering partners numerous additional opportunities to increase incremental revenue. They benefit from being able to offer authentication and encryption solutions that integrate with more technology platforms than any other data protection provider.
• New and Improved Partner Portal – The SafeNet partner portal offers partners the tools and resources needed to sell, service, and support the full range of SafeNet products and solutions. It provides centralized access to sales tools, training and marketing campaigns available to each partner. Special features include profile management, lead management, deal registration, online training and fund management. SafeNet partners benefit from video-based, web-based and classroom training.
• Deal Registration, Access to Leads, and Generous, Uniform Discounts – The SafeNet Cipher Partner Program offers generous discounts aligned with partner status and activities, along with improved, consolidated price lists making it easier to sell across SafeNet's portfolio. SafeNet has increased the discount on registered deals to 10 percent, providing greater margin and reward for partners. Partners are assured that opportunities are assigned only to them and they receive ongoing leads provided by SafeNet.
• Marketing Programs, Sales Support and Training – SafeNet provides channel support across all critical functions of partners' businesses to accelerate the marketing, selling and servicing of SafeNet solutions to end users. Partners can close opportunities faster with SafeNet-provided sales tools and marketing campaigns for lead generation.

Supporting Quotes
"The channel is an extension of SafeNet's sales & technical team and a critical route to market for SafeNet. Over the past 12 months, channel partners have more than doubled the incremental revenue contribution delivered to SafeNet. Partners represent an important part of our overall go-to-market strategy, and we are committed to their growth.  These improvements will help increase the value of being a SafeNet Cipher channel partner while making it easy to do business with us. We will continue to strengthen our partner relationships and deliver an increasingly valuable program that helps our channel partners be successful."
     – Rana Gupta, vice president for the Asia-Pacific region, SafeNet

"Asia-Pacific represents a significant opportunity for SafeNet to grow our market share by working closely with partners across the region. With our new, enhanced program and greater commitment to channel success, our partners are empowered with more support and SafeNet's industry-leading authentication and encryption solutions to help them solve their customers' data security challenges."
     – Laurie Usewicz, vice president, global channel sales, SafeNet

"SafeNet enables partners like Nera with great support and highly relevant data protection solutions in the context of today's ever increasing threat landscape. The new SafeNet partner program helps us deliver key components of a defence in depth strategy for our customers' key pain points in protecting the data and securing user access to corporate applications and data."
     – Samuel Ang, President & CEO  Nera Telecommunications (Singapore)

"We have grown our business with the help of our solid relationship with SafeNet. Not only do they have a large portfolio of security solutions that meets the needs of the enterprise market, they back that up with a generous incentive and support program that helps its partners succeed."
     – Jason Shih, General Manager, PaySecure (Taiwan)

"SafeNet's extensive range of data protection products and software allows us to provide secure, agile and high performance solutions to our customers. Furthermore, their partner program has provided Cogito Group with opportunities to enhance business-to-business relationships. It illustrates a strong commitment to their partners."
     – Richard Brown, Managing Director, Cogito Group (Australia)

"The Data Edge team is very excited about SafeNet Cipher Partner Program framework. This program will allow partners to access the required tools and keep up to date with the industry to better serving customer and help them mitigate their challenges. This program will definitely help partners like us to position solutions with unique value propositions and address more verticals with a structured approach."
     – Noor A Alam Chowdhury, Managing Director, Data Edge Limited (Bangladesh)

"We have had a very successful partnership with SafeNet over the past 10 years. We are able to introduce SafeNet as very strong provider of data protection solutions in our country, and almost all financial institutions are using SafeNet as a key part of their data security framework. We are proud to be part of SafeNet Cipher Partner Program."
     – Bishwa Dhar Tuladhar, Executive Director, World Distribution Nepal Pvt.Ltd (Nepal)

"The new SafeNet Cipher Partner Program raises the bar in terms of support, tools and solutions for the data protection industry. As a long-time SafeNet partner, we are very excited about the new enhancements and the opportunities to work even closer with SafeNet to offer customers innovative solutions that protect data and secure user access at a time when data breaches are on the rise."
     – Viraj Mudalige, Director/CEO, Epic Lanka Pvt Ltd (Sri Lanka)

Resources

• SafeNet Partners: http://www.safenet-inc.com/partners/
• A Channel Revolution: An Interview with 5-Time Channel Chief Laurie Usewicz: http://data-protection.safenet-inc.com/2014/02/a-channel-revolution-an-interview-with-5-time-channel-chief-laurie-usewicz/