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Shanda Licenses Woool, Magical Land and Crazy Kart to Overseas Markets

SHANGHAI, China, June 8 /Xinhua-PRNewswire/ -- Shanda Interactive Entertainment Limited (Nasdaq: SNDA), or Shanda, a leading interactive entertainment media company in China, announced today that it has recently entered into license and distribution agreements for its in-house developed online games World of Legend, or Woool, and Crazy Kart in Vietnam, and agreements for Magical Land and Crazy Kart in Hong Kong and Macao.

Shanda entered into two agreements with Vietnam-based online game operator IT Investment and Development Company, or VTC Intecom. Under the agreements, VTC Intecom will be granted the exclusive rights to operate Woool and Crazy Kart in Vietnam for a term of three years. Crazy Kart entered open beta testing in Vietnam on June 2. Under the two parties’ joint efforts, the game is performing very well and has attracted more than 200,000 registered users. The game is expected to be commercialized in late-June. Woool is scheduled to enter closed beta testing in Vietnam in July, 2007.

Shanda also entered into two agreements with the Hong Kong-based online game operator CSOFT. Under the agreements, CSOFT will be granted the exclusive rights to operate Magical Land and Crazy Kart in Hong Kong and Macao. Both games are expected to enter closed beta testing at the end of June, 2007.

Woool was the first MMORPG developed in-house by Shanda. The game was commercially launched in September 2003 and attracted over 600,000 peak concurrent users in 2005. The game was also selected as "The Best Online Game" at the 2006 China Digital Interactive Entertainment Industry Annual Awards.

Magical Land is Shanda’s first in-house developed cartoon-style MMORPG, which features colorful graphics, cute characters and compelling storylines. The game is particularly popular among Shanda’s female users in China. In 2006, Magical Land was recognized with "The Most Healthy Online Game Award" at the 2006 China Digital Interactive Entertainment Industry Annual Awards.

Crazy Kart is one of Shanda’s most successful in-house developed casual games currently in operation in China. The game’s unique cartoon style, graphic design style and competitive game modes have made Crazy Kart a popular hit among users and earned it praise from the professional media in China. Crazy Kart was recognized as the "Best Sports Game in China" at the 2006 Interactive Entertainment Industry Annual Awards.

"As China’s leading online game developer and operator, we are excited to introduce our in-house developed online games to markets overseas, and we look forward to successful partnerships with VTC Intecom and CSOFT," said Mr. Tianqiao Chen, Chairman and CEO of Shanda. "While offering our high quality entertainment content to overseas users, we will also provide Shanda’s mature operating technologies and platform products to our partners to make further success. The partnerships with VTC Intecom and CSOFT mark important early milestones in our efforts to actively seize future opportunities in overseas markets."

About Shanda Interactive Entertainment Limited

Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a leading interactive entertainment media company in China. Shanda offers a portfolio of diversified entertainment content including some of the most popular massively multi-player and casual online games in China, along with online chess and board games, network PC games and a variety of cartoons, literature works and music. Shanda’s interactive entertainment platform attracts a large and loyal user base, of which more and more is coming from homes. Each user can interact with thousands of others and enjoy the interactive entertainment content that Shanda provides. Interaction enriches your life. For more information about Shanda, please visit http://www.snda.com .

Safe Harbor Statement

This announcement contains forward-looking statements that are based on current expectations, assumptions, estimates and projections about the Company and the industry. All statements other than statements of historical fact in this announcement are forward-looking statements, including but not limited to the statements regarding the appeal of Crazy Kart, Magical Land and Woool to game users in Vietnam, Hong Kong and Macao, and anticipated growth opportunities in overseas markets. These forward-looking statements involve various risks and uncertainties. Although the Company believes that its expectations expressed in these forward-looking statements are reasonable, it cannot assure you that its expectations will turn out to be correct. Important risks and uncertainties could cause actual results to be materially different from expectations include but not limited to the risk that the beta testing or commercial launch of Crazy Kart, Magical Land and Woool in Vietnam, Hong Kong and Macao may be delayed or canceled, Crazy Kart, Magical Land and Woool may not be well received by users in Vietnam, Hong Kong and Macao, the impact of competition overseas, and the risks set forth in Shanda’s filings with the U.S. Securities and Exchanges Commission, including Shanda’s annual report on Form 20-F.

For more information, please contact:

Shanda Interactive Entertainment Limited

Frank Liang

Director of Corporate Financing and Investor Relations

Shanda Interactive Entertainment Ltd.

Tel: +86-21-5050-4740 (Shanghai)

Email: IR@shanda.com.cn

Crocker Coulson (investors):

Email: crocker.coulson@ccgir.com

Elaine Ketchmere (media):

Email: elaine.ketchmere@ccgir.com

CCG Elite

Phone: +1-310-231-8600 (USA)

Source: Shanda Interactive Entertainment Limited
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