Silver Base Wins Three Honorable Rewards and Launches "600ml International Edition of National Cellar 1573 Series Baijiu With 43% Alcohol Content" and "10-Year Yongfu Jiangjiu"

Showing brand recognition and enriching the product base

HONG KONG, March 8, 2011 /PRNewswire-Asia/ -- Silver Base Group Holdings Limited ("Silver Base" or the "Group", HK Stock Code: 886) is pleased to announce that the Company has recently been awarded the "13^th Win-win General Assembly of Manufacturers and Franchisers - the Best Brand Operator" by Wuliangye Group, "The National Excellent Liquor Seller 2010" by China National Association for Liquor and Spirits Circulation and "The Best Strategic Partner" by Luzhou Laojiao Co., Ltd. The Company also launched two new products, the 600ml International Edition of National Cellar 1573 baijiu with 43% alcohol content and 10-Year Yongfu Jiangjiu, in a bid to enhance the Company's strength and enrich its product base.

Silver Base has built a good relationship with Luzhou Laojiao Co., Ltd. The newly launched 600ml International Edition of National Cellar 1573 baijiu with 43% alcohol content is the Company's new major product sticking to the "Chinese Taste" of National Cellar 1573 series. The product is expected to generate higher profit as its quality and position are higher than that of the existing 500ml National Cellar 1573 baijiu with 43% alcohol content. In addition, after the Company obtained in March 2010 the worldwide 15-year exclusive distribution rights for Yongfu Jiangjiu, which took Wuliangye Group more than ten years to develop and produce, it cooperated with Wuliangye Group in September 2010 to officially launch the super-premium product Laojiang in Yongfu Jiangjiu series. Laojiang is primarily designed for the highest end consumers and received very good market response. The Company recently launched Ten-Year, another premium product in the same series for mid-range to high-end consumers and it is expected to be popular in the market and become a new profit growth driver.  

Commenting on the honorable award received by the Company, Mr. Liang Guoxing, Chairman of Silver Base said, "It is our pleasure to be awarded with these three representative prizes, which shows that we are widely recognized by the market and that we have a leading position in the industry. We would also like to thank our partners for their support and trust." 

Mr. Liang continued, "The launch of 600ml International Edition of National Cellar 1573 with 43% alcohol content and 10-Year Yongfu Jiangjiu not only diversifies our product mix and increases our revenue sources, but also attracts more consumers. In the future,we are confident we will continue to be the best partner of our suppliers and provide our consumers with quality products."

About the Silver Base Group Holdings Limited

Silver Base is a leading high-end liquor and cigarette operator in the PRC, the Group mainly sells the Wuliangye Liquor Series in the PRC and international markets, supported by an established sales network and well-managed channels. The Group has been the largest distributor for Wuliangye in the worldwide market since 2000. It also has the exclusive distribution rights of Yongfu Jiangjiu, National Cellar 1573 series baijiu (with 43% alcohol content) and has the distribution rights of Guizhou Yaxi Jiao. The Group also offers different labels of premium and fine wines from overseas countries, and sells DIMPLE brand whisky, different Chinese cigarette brands including the Hongtashan Premium series.

For latest news about the Silver Base Group, please go to the official website (www.silverbasegroup.com).

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