omniture

SkyPeople Fruit Juice, Inc. Introduces Large-scale Production of Concentrated Mulberry Juice

2008-09-19 10:21 1310

XI'AN, China, Sept. 19 /Xinhua-PRNewswire-FirstCall/ -- SkyPeople Fruit Juice, Inc. (OTC Bulletin Board: SPFJ) ("SkyPeople" or "the Company"), a leading processor and manufacturer of concentrated apple, kiwifruit, pear and other fruit juices and fruit products in the People’s Republic of China, today announced that it has officially launched the large-scale production of concentrated mulberry juice at the Company’s Jingyang production base as of September 2008.

SkyPeople is one of the first companies to initiate large-scale production of concentrated mulberry juice in China. Since the harvest season for mulberries is only between April and May, and fresh mulberries are difficult to store for long periods, domestic mulberry juice production has historically been limited to the second quarter of every calendar year. However, based on its proprietary mulberry storage technology, SkyPeople is capable of storing mulberries for at least 12 months, allowing for year round manufacturing. Currently, SkyPeople is capable of producing concentrated mulberry juice at a rate of up to 1,000 tons per year.

Mulberries are widely regarded as one of the most nutritionally substantive fruits available to consumers. They possess rich active proteins, vitamins, amino acids, carotenes, and a variety of essential minerals. Compared with other fruits, the concentration of nutrients in mulberries is six times greater than that of apples and over four times greater than that of grapes.

"SkyPeople is excited to announce this latest addition to our range product offerings. Our new production line has addressed the void in the mulberry juice market in China while allowing us to continue diversifying our product base," stated Mr. Yongke Xue, chief executive officer of SkyPeople. "Currently, we are the only manufacturer in China capable of large-scale concentrated mulberry juice production throughout the year. According to our market research, due to low supply and rapid growth in demand, the average wholesale price of concentrated mulberry juice in the China market has reached RMB 80,000 to RMB 100,000 (approximately U.S.$11,764 to U.S.$14,706) per ton as of August 2008. We firmly believe that the addition of concentrated mulberry juice to our product line will bring SkyPeople strong financial rewards and strengthen our leadership in the domestic specialty fruit juice market."

About SkyPeople Fruit Juice, Inc.

SkyPeople Fruit Juice, Inc. is a holding company for Shaanxi Tianren Organic Food Co., Ltd. Shaanxi Tianren is a company organized according to the laws of the People’s Republic of China. SkyPeople’s main products are concentrated apple, kiwifruit, pear and other fruit juices for domestic and international consumers. Its brand, HEDETANG, is positioned as a high quality, healthy and nutritious juice concentrate and clear juice product used both as an ingredient component in other products and an end-use juice concentrate product. Shaanxi Tianren owns the largest kiwifruit plantation in China and is a leading worldwide producer of concentrated kiwifruit juice.

Forward-Looking Statements

This press release contains certain ‘forward-looking statements’ that involve a number of risks and uncertainties. There can be no assurance that such statements will prove to be accurate and the actual results and future events could differ materially from management’s current expectations. Such factors include, but are not limited to the Company’s ability to obtain the necessary financing to continue and expand operations, to market its products in new markets and to offer products at competitive pricing, to attract and retain management, and to integrate and maintain technical information and management information systems, political and economic factors in the People’s Republic of China, compliance requirement of law and regulations of the PRC, the effects of currency policies and fluctuations, general economic conditions and other factors detailed from time to time in the Company’s filings with the United States Securities and Exchange Commission and other regulatory authorities. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

For more information, please contact:

SkyPeople Fruit Juice, Inc.

Ms. Spring Liu, CFO

Tel: +1-818-390-1272

Email: springliu@skypeoplejuice.com

CCG Investor Relations Inc.

Mr. Crocker Coulson, President

Tel: +1-646-213-1915 (New York)

Email: crocker.coulson@ccgir.com

Graham Reed, Financial Writer

Tel: +1-646-213-1907

Email: graham.reed@ccgir.com

Web: http://www.ccgirasia.com

Source: SkyPeople Fruit Juice, Inc.
Related Stocks:
AMEX:SPU
Keywords: Agriculture
collection