‘Innovation Leads to an Enhanced Audio Visual Experience’
BEIJING, March 19 /Xinhua-PRNewswire/ -- Spreadtrum Communications, Inc. (Nasdaq: SPRD), one of China’s leading wireless baseband chipset providers, today announced its participation at the 16th Annual China Content Broadcasting Network Exhibition (CCBN2008) held from March 21st to March 23rd, 2008, in Beijing, and where it will demonstrate its new AVS solutions in its booth (No. 7004 in the 7th Building). During this exhibition, Spreadtrum plans to highlight its “innovation leads to an enhanced audio visual experience” theme by displaying its AVS solutions based on the second generation AVS source coding-decoding standards independently created by China. The solutions on display will include the world’s first commercial AVS audio/video decoder chip, the SV6111, that Spreadtrum launched on August 2007 and the SV6100, which are expected to be released into the market in the near future. During the same exhibition, Spreadtrum will demonstrate IPTV systems (SD) and DVB-C Digital TV systems (SD/HD) based on the two chips.
CCBN2008 is an annual world-class conference for industry professionals, sponsored by the State Administration of Radio, Film and Television (SARFT), and primarily organized by the Academy of Broadcasting Science of SARFT and China Cable Broadcasting Network Ltd. Since its successful first show in 1993, CCBN has already become one of the largest exhibitions of digital television (DTV) and broadband network industries both in Asia and the world. This year, the Exhibition will be grandly held at the China International Exhibition Center in Beijing from March 21st to March 23rd, 2008.
As one of China’s leading wireless baseband chipset providers, Spreadtrum also spends quite a lot of effort on AVS technology research and product development. In August 2007, Spreadtrum launched its first audio and video decoder chip, the SV6111 (SoC), which was the world’s first commercial AVS audio/video decoder chip. The SV6111 product includes all of the decoding functions required by the AVS standard (Part2，JIZHUN6.0), while at the same time supporting MPEG-2 specifications (MP@HL). The SV6111 also contains key functions designed to support both current and future digital TV set-top boxes (STB), and includes innovations in its architect, hardware, software design and other aspects. In October 2007, set-top boxes (STB) using Spreadtrum’s SV6111 chip solutions were the first to successfully pass the first commercial trial tests based on the AVS standard conducted by China Netcom (CNC) in Dalian and the only ASIC-based solutions that adopted AVS standards among participating manufacturers in the tests. In addition, Spreadtrum’s soon to be released STB decoder core chip, the SV6100, also supports AVS and MPEG-2 standards, while featuring the combination of a high performance transport processor, video/audio decoder and a display controller with scaling. Utilizing advanced technology that integrates critical software with the hardware processing system, Spreadtrum’s SV6100 combines strong processing capabilities with multimedia functions to produce a robust commercial solution with low cost and low power consumption. Both of these chips (the SV6111 and SV6100) can be applied to IPTV, cable digital TV, digital satellite TV, and DMB-T transmission standards based products.
“We are very delighted to reveal Spreadtrum’s new AVS products at CCBN2008”, expressed by Dr. Ping Wu, President and CEO of Spreadtrum. “Spreadtrum is a fabless semiconductor company that develops chipset processor solutions including software and platforms for the wireless communications and multimedia market. As a global focused company, we are using our technology to push both the advancement of wireless communications and multimedia terminals. Spreadtrum has been devoted to the research and product development of AVS technology, the second generation source coding-decoding standard independently created by China. This shows Spreadtrum’s strong support of Chinese self-developed standards, after its success in developing the world’s first single-chip TD-SCDMA solution. AVS is another progressive step in the development of China’s independently created source code standards, and a significant effort to advancing the overall information industry, too.”
About Spreadtrum:
Spreadtrum Communications, Inc. (Nasdaq: SPRD; "Spreadtrum") is a fabless semiconductor company that designs, develops, and markets baseband processor solutions for the mobile wireless communications market. Spreadtrum combines its semiconductor design expertise with its software development capabilities to deliver highly-integrated baseband processors with multimedia functionality and power management. Spreadtrum has developed its solutions based on an open development platform, enabling its customers to develop customized wireless products that are feature-rich and meet their cost and time-to-market requirements. For more information, please check: http://www.spreadtrum.com
About AVS:
For more information on AVS, please go to the Audio and Video Coding Standard Workgroup of China, at http://www.avs.org.cn/en/ .
Safe Harbor Statements:
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, without limitation, Spreadtrum’s role in the development of China’s independently created source code standards, and a significant effort to the overall information industry. These statements are forward-looking in nature and involve risks and uncertainties that may cause actual market trends and Spreadtrum’s actual results to differ materially from those expressed or implied in these forward-looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, continued competitive pressure in the semiconductor industry and the effect of such pressure on prices; unpredictable changes in technology and consumer demand for audio/video products; uncertainty regarding the timing and pace of the commercial deployment of AVS-based products in China; Spreadtrum’s ability to sustain its development in AVS semiconductor chips; and the state of and any change in Spreadtrum’s relationships with its major customers. For additional discussion of these risks and uncertainties and other factors, please consider the information contained in Spreadtrum’s filings with the U.S. Securities and Exchange Commission (the "SEC"), including the registration statement on Form F-1 filed on June 26, 2007, as amended, especially the sections under "Risk Factors" and "Management’s Discussion and Analysis of Financial Condition and Results of Operations," and such other documents that Spreadtrum may file with the SEC from time to time, including on Form 6-K. Spreadtrum assumes no obligation to update any forward-looking statements, which apply only as of the date of this press release.
