Cui Bin: International Media Industry Gave Good Expectations for China's New Media Market
BEIJING, Nov. 10 /Xinhua-PRNewswire/ -- Recently, the China & U.K. Media Industry Summit named "Made in China" was held at the palatial British Museum -- the world-renowned center piece of British culture. The forum was jointly hosted by IPCN International Media and Guardian Unlimited, an authoritative media institution known throughout the world. The forum is an annual meeting for the elites of international media that focuses on Chinese media brands, and the high-grade dialog between China and British media industries.
As a distinguished trans-national media meeting, it attracts many important players from media giants from China and Europe, as well as a number of authoritative scholars in law circles, financial circles and chiefs of famous enterprises. In the summit, the hot topics to which international media industry pay attention were most discussed intently. Prof. Huang Yong, Vice Chief Editor of SARFT (China State Administration of Radio, Film and Television); Ouyang Changlin, Director General of Hunan ARFT (Administration of Radio, Film and Television); Tan Zhi, President of Focus Media; Cui Bin, Executive Vice President of TOWONA; and other elites of China's media industry gave wonderful addresses.
The background to the fast increasing market is the active promotion of operators. TOWONA is always absorbed in the public mobile TV industry, committing itself to building mobile media theory systems and standardizing evaluative criteria. And having co-published several industry standards such as the "China Public Mobile TV Ratings" with Nelson on the base of the research method of traditional TV, provided advertisers with evaluative criteria which can truly assess the value of public transportation mobile TV, assisting the whole industry to enter a mature phase, and also highlighting that public transportation mobile TV has begun to enter into mainstream medias.
Mr. Cui Bin's new and special views attracted the attendees' attention widely; it was the first time for the self-examination of China's public transportation mobile media at an international summit, giving the international media circle a new understanding of China's new media. Dominic Proctor, President of WPP Mindshare, a large international advertising company; Dan Mintz, the founder and President of DMG; Philip Holliday; Brand Director of OMD, and others, expressed their high expectations for potential of this industry. They highly praised the cooperation with China, thought that the performance of China's new media in recent years is good, with a development speed faster than traditional media, and encouraged more cooperation with China.
This forum has not only improved the brand influence of Chinese media, but also gave a chance to media elites from across the world to share the successful operation experience in the Chinese market, as well as further promote the operation and communication between China and the foreign media industry.
