Starwood Hotels and Resorts Completed Successful Starwood EXPO in China

Hotel giant invited customers to participate into Starwood EXPO in the region

SHANGHAI, China, Oct. 13 /Xinhua-PRNewswire/ -- Starwood Hotels & Resorts kicked off its unique EXPO in Guangzhou, Shanghai and Beijing from September 22 to 26, 2008, with participation of hotels in China, some fascinating destinations around the world and associates from Starwood Global Sales Office to showcase the Starwood's loyalty programs, latest hotel information as well as brand updates.

"Starwood Expos have proved to be effective with our meetings, corporate and travel trade partners. This platform gives us the opportunity not only to update our customers on the growth of our footprint and Brand innovations in the Asia Pacific region but also on Starwood globally. In turn the customers love the fact that it's a one stop shop. We hold similar events in India, Australia, Singapore, Japan and Korea," commented Carol Chung, Regional Director of Global Sales Development for Greater China Region, Starwood Hotels & Resorts. "During the Starwood EXPO, we had the opportunity to showcase our products, initiatives and offers in this very important market for us, promoting existing and new hotels amongst the most fascinating destinations in the world, such as The St. Regis Beijing, Le Meridien Shimei Bay Beach Resort & Spa, upcoming openings like aloft Beijing Haidian, Sheraton Hotel Macao, The St. Regis Hotel & Residences Macao and hotels from other region including Sheraton On The Park Sydney, Sheraton Saigon in Vietnam, Le Meridien Etoile Paris and many others ".

The Starwood EXPO started on September 22 from Guangzhou at The Westin Guangzhou, and continued in Shanghai at Le Royal Meridien Shanghai on September 24 before finally reaching the last stop at The Westin Beijing Chaoyang on September 26.

A key focus of the week was to drive more awareness for Starwood brands, existing and new hotels in the China market, illustrate the Starwood growth in the region and the new opening schedule within coming three years as well as update travel agents, Professional Conference Organizer, Destination Management Company, corporate clients and meeting planners on the latest updates on our loyalty programs including Starwood Preferred Guest(R), Starwood Preferred Planer(R) and Starchoice.

Hotel representatives in China, Europe, Thailand, Australia and USA, together with global sales offices in Guangzhou, Shanghai and Beijing participated into the Starwood EXPO throughout the week.

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About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched aloftSM, and element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit .

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

Source: Starwood Hotels & Resorts Worldwide, Inc.
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Keywords: Travel