DONGGUAN, China, Dec. 30, 2014 /PRNewswire/ -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today premiered its sizzling Aloft® brand in Southern China's manufacturing powerhouse of Dongguan with the opening of Aloft Dongguan Songshan Lake. Owned by Vanke Dongguan CO., Ltd, the hotel for next generation travelers in central Guangdong province will feature 193 spacious, loft-like rooms, stylish urban design and a vibrant social scene.
"The Aloft brand is experiencing phenomenal demand in markets worldwide," said Charlie Dang, Regional Vice President of Operations for Greater China for Starwood Hotels & Resorts. "As China's tourism market continues to evolve and grow, Chinese travelers are becoming more style-conscious, as well as more digitally and socially connected. They seek not only a room, but also an experience that caters to their lifestyle. With the opening of Aloft Dongguan we are further expanding our ability to meet the demands of this rapidly expanding market segment with our innovative and design-led initiatives."
Aloft Dongguan is situated along the tranquil Songshan Lake and surrounded by lush mountains, just 2km away from the Songshan Lake National High-Tech Development Zone. Centrally located in the middle of Dongguan City along the Guangzhou - Shenzhen - Hong Kong economic corridor, the Songshan Lake National High-Tech Development Zone is known as an emerging international research and development hub for the eco-technology, high-end electronics and information industries, and home to multinational companies. An abundance of dining and entertainment options are available in the vicinity of Aloft Dongguan, with restaurants, cinemas, retail shops and a Creative Park with regular creative, animation and cultural exhibitions just steps away. Additionally, the hotel is conveniently located just 55km away from Shenzhen Bao'an International Airport and 20km away from Dongguan Railway Station.
Aloft Dongguan features 193 urban-inspired bright and design-forward guest rooms with the brand's signature amenities such as ultra-comfortable plush platform beds, oversized showerheads, and custom amenities by Bliss® Spa. Designed with tech-forward millennials in mind, the hotel offers revolutionary SPG (Starwood Preferred Guest) Keyless - the hospitality industry's first mobile, keyless entry system allowing guests to use their smartphone as a key-alongside other hi-tech business and entertainment equipment such as fast & free WiFi and 'Plug & Play' docking stations that connects to 42" LCD TVs. Additionally, Aloft Dongguan will also introduce ArfSM - the Aloft brand's signature pet-friendly program for dogs under 40 lbs, - the first of its kind in Dongguan.
Trendy social and dining venues include the brand's signature W xyz® bar - a buzzing space to mix and mingle over cocktails, billiard or table tennis, with live entertainment by up-and-coming local bands as part of the Aloft brand's signature "Live at Aloft Hotels" music programming. The Re:mix SM lounge is another vibrant venue to relax or play while Re:fuel by AloftSM is the hotel's 24/7 grab & go venue for a quick bite whenever hunger strikes. Guests can also head to the hotel's signature all-day dining restaurant, Nook®. For fitness buffs who wish to keep fit on the road, the well-equipped Re:charge SM fitness centre is open 24/7.
Aloft Dongguan Songshan Lake also offers more than 186 square meters of flexible 'Tactic' outfitted with state-of-the-art audio-visual equipment.
To celebrate its opening, Aloft Dongguan Songshan Lake is offering a special introductory rate of RMB 498 a night until June 30, 2015. For more details or to make reservations, please contact (0769) 8210-6666, or visit http://www.alofthotels.com/dongguan.
About Aloft Hotels
With 100 hotels open now and coming soon in 14 countries around the world, Starwood's Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the 'always on' next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(SPG®) program, the industry's richest loyalty program. To learn more, please visit spg.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Meridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
