PARIS, June 29 /PRNewswire-Asia/ -- Two years after its launch, MERIDIIST advances to the forefront of advanced capability with a new GMT function targeted for world travelers. GMT function was incorporated into MERIDIIST for its role in The Odyssey of Pioneers -- the first world tour of TAG Heuer and Tesla Motors -- yet all MERIDIIST models will now integrate this function starting from July 2010.
(PHOTO: http://www.newscom.com/cgi-bin/prnh/20100629/396538 )
GMT (Greenwich Mean Time) is a universal reference for coordinating time zones worldwide. It allows mobile users to manoeuver more than one time zone, reference across meridians, and switch between home/travel or origin/destination time.
One of the MERIDIIST's superior design features is its top sub-LCD screen allowing users to discreetly view time. A direct touch of the polished stainless steel side button allows users to politely refuse a call and, with the new GMT function, also juggle multiple time zone references. The GMT feature can be further managed throughout functions such as call history, messaging (SMS, MMS, or E-mail), agenda detailing, and alarm settings.
Enhanced internal software also advances the efficiency of essential functions, twice as fast as former MERIDIIST models, the base software structure is lighter and more fluid and crystal sapphire display screen reflectance altogether advance the MERIDIIST communication instrument to the next level.
The MERIDIIST models that employ GMT assessment are easily distinguished -- a GMT logo is engraved at the back of the handset above the TAG Heuer logo, offset by engine-turned concentric circle detailing on the interior of the camera shutter, a design motif also found in classic TAG Heuer timepieces such as the Grand CARRERA Calibre 17 RS2 Chronograph.
The introduction of GMT feature will be lead with three new design models such as the 3D carbon leather or the "vintage racing pack" black perforated leather with red eyelets and the genuine alligator skin soft touch coated.
The TAG Heuer MERIDIIST GMT collection will be available worldwide starting July 2010 in TAG Heuer boutiques and authorized retailers.
For further information about MERIDIIST: http://www.meridiist.tagheuer.com
For further information about the Odyssey: http://www.odyssey.tagheuer.com
About TAG Heuer
TAG Heuer, the global leader in prestigious sports watches and chronographs since 1860, is currently the flagship brand of timepieces of the LVMH group. TAG Heuer is the first watchmaker ever to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.
For further information, please contact:
Sarah Garcia
Tel: +33-1-43-12-12-04
Email: info.meridiist@modelabs.com
