More smartphones models (W939 and W969) have been successfully selected by China Unicom
HONG KONG, April 9, 2012 /PRNewswire-Asia/ -- TCL Communication Technology Holdings Limited ("TCL Communication" or the "Company", together with its subsidiaries referred to as the "Group"; HKSE stock code: 02618) today announced the unaudited shipment figures for its handsets and other products in March 2012.
In March 2012, the Group's handsets and other products sales totaled 3,450,075 units, representing a year-on-year increase of 7%. Sales of smartphones totaled 332,989 units, and its proportion to the Group's total shipment reached 10% in March 2012. Meanwhile, 2,820,994 units were sold in the overseas markets; while 629,081 units were sold in the PRC, representing a year-on-year increase of 220%. For the first three months of 2012, the cumulative sales volume of handsets and other products amounted to 7,848,731 units, with 6,569,280 units were sold in the overseas markets; while 1,279,451 units were sold in the PRC market, representing an increase of 211%.
The Group is confident that the growth momentum of smartphones will begin to build from Q2 onwards while Q1 2012 remained a ramp-up period. The Group believes that it could sustain growth momentum in 2012, with its business in China and the sales volume of smartphones being its major growth drivers. The Group will continue to reinforce its leading position in the global handset market by launching more new products and extending its global reach with a focus on markets such as China.
With its proven "Step-up" product strategy, the Group remained committed to distinguishing itself through its product development capabilities. In March 2012, the Group's ONE TOUCH 916 won the "Red Dot Award: Product Design 2012" in Germany, marking the second consecutive year in which the Group won this internationally recognized award, after ONE TOUCH 818 and ONE TOUCH 355 PLAY were awarded the same recognition last year. The award demonstrates that the Group's products are of the highest standards in its appearance and quality assurance. Furthermore, the Group's innovative products and strong R&D capabilities are widely recognized by its customers and in the industry.
In China, the Group continued to enhance its market share by developing multiple distribution channels and strengthening its cooperation with operators. From March to May 2012, the Group will organize strategic alliance conferences in 15 provinces and cities in China, including Guangdong, Shandong, Sichuan, Fujian, Shaanxi, Jiangsu, Zhejiang and Yunnan, in which the Group will form strategic alliances with major distributors, retailers and other telecommunication corporations in different cities to promote TCL cloud smartphones. Besides, the Group will also introduce its strategy for cloud smartphones, and will demonstrate its strong R&D capabilities in cloud products by introducing more than 10 new models including W939, W989 and W969, the three customized smartphones which were launched in a partnership with China Unicom, as well as S900, the Group's flagship cloud smartphone equipped with 1.5 GHz dual-core processor, Android 4.0 platform (Ice Cream Sandwich) and T Cloud applications.
In addition, the Group cooperated with Tmall, the largest online shopping portal in China, and Wanphone Technology, the authorized dealer of Hello Kitty digital products in China, to launch ONE TOUCH 979 Hello Kitty smartphone. Equipped with a 4.0-inch wide-angle, high-resolution WVGA screen, as well as Android 2.3 platform and a 1.0 GHz high-speed processor, the phone successfully incorporates the most advanced smartphone technology with the cute and popular Hello Kitty brand. With the rapid development of e-commerce channels in China, the Group will continue to broaden these channels and foster cooperation with its e-commerce partners. The Group will also continue to optimize its product portfolio and enhance the competitiveness of its products, so as to enrich the lives of its customers with simple but outstanding products.
Sales Volume of Handsets and Other Products (Unaudited Data)
| Units | Mar 2012 |
Mar 2011 |
YoY Change (%) |
Jan - Mar 2012 |
Jan - Mar 2011 |
YoY Change (%) |
| Total | 3,450,075 | 3,211,981 | +7% | 7,848,731 | 8,714,926 | -10% |
| Including Smartphones |
332,989 | 10,716 | +3,007% | 746,096 | 24,025 | +3,005% |
Sales volume data is also available at the Company's website: http://tclcom.tcl.com.
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About TCL Communication
TCL Communication Technology Holdings Limited (stock code: 02618), together with its subsidiaries, designs, manufactures and markets an expanding portfolio of mobile and internet products worldwide under two key brands - ALCATEL ONE TOUCH and TCL. The Group's portfolio of products is currently sold in the China and over 120 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. TCL Communication operates its highly efficient manufacturing plants and R&D centres in various provinces of the China with headquarters in Shenzhen, China. For more information, please visit its website at http://tclcom.tcl.com .
For further enquiries, please contact:
Hill & Knowlton Asia Ltd.
tclcomm@hkstrategies.com
Crystal Yip
Tel: (852) 2894 6211 / 9720 6445
Erica Liu
Tel: (852) 2894 6252 / 5136 8460
