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TCL Communication Announces May Handsets and Other Products Shipments up 29% YOY

TCL Communication Technology Holdings Limited
2011-06-14 18:42 1079

Smartphone roll-out continued, Sustained growth in sales momentum

HONG KONG, June 14, 2011 /PRNewswire-Asia/ -- TCL Communication Technology Holdings Limited ("TCL Communication" or the "Company", together with its subsidiaries referred to as the "Group"; HKSE stock code: 02618) today announced the unaudited shipment figures for its handsets and other products in May and the first five months of 2011.

In May 2011, the Group continued to achieve good growth in terms of its shipments of handsets and other products. The Group's handsets and other products sales totaled 3,576,263 units during the month, up 29% from the corresponding period of the previous year. Of this total, 3,211,268 units were sold in overseas markets and 364,995 units were sold in the PRC, representing year-on-year increases of 29% and 31%, respectively. For the first five months of this year, the cumulative sales volume of handsets and other products rose 39% year-on-year to 15,666,346 units, with the sales volume in overseas markets increasing by 42% from the corresponding period of the previous year.

From April 2011 onwards, the Group's product sales data include mobile phones, data cards as well as fixed-line and other wireless access/transmission equipment products. The Group was able to maintain sustained sales growth momentum thanks to this product mix enhancement and mobile phones business remained the Group's core business. The increased sales of mobile phones were driven by four key drivers, namely, the continued geographical expansion, the success of the "Step-up" product strategy, stronger brand development in the open market, and the synergistic development of Original Design Manufacture ("ODM") and the core own brand business. The Group's sustained growth was also attributed to its achievements in enhancing R&D capabilities, which helped the Group come up with more unique designs, better strategic cooperation with major telecommunications operators around the world, and its continued expansion in the emerging markets. Being one of the key official sponsors of Le Tour de France 2011, which the main event will be held in July 2011, the Group has proactively carried out marketing activities to enhance the awareness of its ALCATEL ONE TOUCH brand.

Starting from May and June 2011, the Group continues to extend its reach to Americas, Europe, Middle East, Africa and Asia Pacific markets by offering new Android and 3G products, including ONE TOUCH 990, ONE TOUCH 908, ONE TOUCH 905, ONE TOUCH 890, etc., all of which have received positive feedback from the market. In addition, the Group has further expanded the PRC market by launching products with special features, such as TCL i808, which enhance the user experience by incorporating basketball elements in its design and software. In particular, the phone offers incomparable internet experiences which aimed at promoting Chinese basketball, and makes it becoming the official phone of the China National Basketball Team.

In June 2011, the Tri-Network Policy in China has been kicked off to merge the telecommunication network, television broadcasting network and internet made concrete progress in 12 pilot cities such as Beijing, Dalian, etc. As such, cable TV service providers and internet service providers are presently applying with the Government for the permission to provide services in the integrated tri-network market. In view of this evolution, the Group had acquired fixed-line business from TCL Communication Equipment (Huizhou) Co., Ltd., a wholly-owned subsidiary of TCL Corporation, in April 2011, which will help to obtain the relevant technology, talent and production equipment to further develop advanced and user-friendly products, such as commercial telecommunication terminals, home entertainment and communication terminals, and smart living products, which in turn will provide it with a solid foundation to enter into the integrated tri-network market.

Handset and Other Products Sales Volume (Unaudited Data)

Units  May
2011 
May
2010 
YoY
Change
(%) 
Jan-May
2011 
Jan-May
2010 
YoY
Change
(%) 
Total   3,576,263  2,766,054  +29%  15,666,346  11,300,200  +39% 

Sales volume data is also available at the Company's website: http://tclcom.tcl.com.

About TCL Communication

TCL Communication Technology Holdings Limited (stock code: 02618), together with its subsidiaries design, manufacture and market an expanding portfolio of mobile and internet products worldwide under two key brands - TCL and ALCATEL ONE TOUCH. The Group's portfolio of products is currently sold in the PRC and over 120 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. TCL Communication operates its highly efficient manufacturing plants and R&D centres in various provinces of the PRC with headquarters in Shenzhen, China. For more information, please visit its website at http://tclcom.tcl.com .

For further enquiries, please contact Hill & Knowlton Asia Ltd.:

Email: tclcomm@hillandknowlton.com.hk 
 
Agnes Suen Jingo Chan
Tel: +852-2894-6251 / +852-9050-5406 Tel: +852-2894-6213 / +852-9253-0127
Source: TCL Communication Technology Holdings Limited
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