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TEDA and IMIE Pursue Breakthroughs in Japan by Connecting China's Mobile Communications Industry with Overseas Markets

IMIE 2008 Triggers Partnership Programs at CEATEC JAPAN 2007

TIANJIN, China, Sept. 29 /Xinhua-PRNewswire/ -- The organizers of the International Mobile Phone Industry Exhibition & Forum (IMIE) announced today that IMIE will launch its new global partnership program at CEATEC JAPAN 2007. IMIE is the largest mobile communication industry event in China that is annually held in Tianjin, the biggest mobile phone manufacturing base of China. At this CEATEC, IMIE will work with a leading market research agency from China to organize a seminar in its booth (booth number: 5G09). TEDA and IMIE will disclose their partnership programs at "the Seminar on the Opportunities and Access to the ICT market of China".

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China's information and communications technology (ICT) industry has experienced a continuous fast growth since the first public mobile communications service was introduced 20 years ago, so the ICT industry here is expecting a series of new growth opportunities and changes. These coming opportunities drive IMIE expand its coverage to global market and new technology sources. IMIE 2008, which will be held during June 12-14 next year in Tianjin will depict these opportunities.

In the 1st half of 2007, the electronics and information industry of China kept a high-speed growth. The statistics from the Ministry of Information Industry of China shows that the whole industry recorded a revenue of RMB2175.16 billion in this period, a growth of 18.2% compared with the same time last year. The manufacturing industry caught a revenue of RMB1915.01 billion, a growth of 17.6% over the same period of last year. The software industry implemented a revenue of RMB260.15 billion, up 23% compared to the same period last year.

The yield of main products of China's ICT industry

(January - July 2007)

Product Unit Year to July Production Year over

production in same Year

period last Growth (%)

year

Mobile handsets (GSM Million

and CDMA) Sets 302.75 235.69 28.5

Mobile communication Million

base stations Channels 9.31 5.47 70.4

LCD TVs Million

Sets 7.45 4.22 76.4

Laptop computers Million

Sets 44.81 32.14 39.4

Servers Million

Sets 2.32 1.21 91.7

Semiconductor IC Billion

Pieces 22.94 19.840 15.6

Source: the Ministry of Information Industry of China

Under the situation of high speed growth, some great changes are happening within the ICT industry of China. For example, a lot of global leading ICT enterprises started to relocate their R&D in China after their manufacturing facilities, the driving forces resulting from the 2008 Beijing Olympic Games, the deployment of the homegrown 3G mobile communications international standards (TD-SCDMA) of China, as well as the fast improving design & manufacturing capabilities of mobile handsets.

In China, the central government has launched a new state policy to hasten the development of the Binhai New Area (BNA). BNA is located Tianjin, the center of China's Bohai Bay Industry Circle in Northern China. The development of BNA has the hinterland of Beijing, Tianjin and Hebei, and serves the full Bohai area. The Bohai Bay Indsutry Circle has very close connections to Northeastern region of Asia.

The ICT industry is one of the pillar industries in Tianjin and the whole Bohai Bay economic circle. The core of BNA is the Tianjin Economic-Technological Development Area (TEDA), and this area plays a very important role in the mobile phone industry of China. Motorola (China) Electronics Co., Ltd., Tianjin Samsung Communications Technology Co, Ltd., and Tianjin Sanyo Communications Equipment Co., Ltd. are based here in Tianjin, sharing more than 25% of the whole yield of China. If counted, the manufacturers like Nokia China, Daxian Group, Haier Group, Lenovo Mobile, Sony Ericsson, Panasonic Putian and CECT, all based here, the yield of mobile phones in the Bohai Bay Area exceeded 200 million sets in 2006. There are other advantages in the Beijing-Tianjin area. The area collects operators, headquarters, value-added service providers, content providers, software vendors, and chip and components makers. Hence, the mobile phone industry in this area plays a significant role in China and even throughout the world.

"The mobile phone industry of China in 2007 will achieve two 500 million breakthroughs, the first one is that the subscriber base of mobile phones in China broke 500 million users not long ago. China has already become a single market that owns the largest number of mobile service subscribers. Another 500-million breakthrough is the production of mobile phones manufactured in China. The statistics from the Ministry of Information Industry of China showed that the total yield this year in China was 560 million sets so far this year, and we are very confident of this figure from year to date shipments of leading manufacturers in TEDA," said Wang Ying, the deputy director of the TEDA Office in Japan.

Wang added, "TEDA is paying much attention to the construction of the mobile communications industry chain at the center of BNA. Each year, we jointly hold the IMIE with some other leading local partners, and the IMIE has been supported by China's Ministry of Information Industry (MII) and Ministry of Commerce (MOC). Both TEDA and IMIE have become shortcuts for overseas companies to access China's fast growing mobile communications industry and markets. Now, we have a plan to connect this event to more overseas partners. That's the reason why we participate actively in CEATEC JAPAN. Besides meeting with our potential partners, we hold two high-class seminars everyday to help the related enterprises and partners in Japan to understand the market of China. The seminar will help them to find a direct approach to the China market."

In 2008, the annually held IMIE will have its 6th session in TEDA. The co-organizers of IMIE are the China Institute of Communication, the TD-SCDMA Industry Alliance, the Tianjin Commission of Commerce, the Tianjin Municipal Economic Commission, the Information Industry Office of the Tianjin Municipal People's Government, the Tianjin Communication Administration and the Administrative Commission of TEDA. This exhibition will be held in the Tianjin Binhai International Convention and Exhibition Center from June 12 to 14, 2008.

As the biggest mobile phone industry exhibition and conference in China, IMIE provides a shortcut to access China's fast developing ICT industry. This exhibition will set five main pavilions, including: the fashion technology pavilion, where the exhibitors will be global mobile service carriers, mobile phone producers, handheld device makers (PHS, PDA and handheld computers), phone design houses, ODMs, OEMs and EMS providers; the core technology pavilion, where exhibitors will be global mobile phone module makers, hardware platform suppliers, chip venders, key parts producers, and material and equipment suppliers; the value-added applications pavilion, with exhibitors being the global value-added application solutions providers, software venders in the area of operation systems, JAVA applications, BREW business, mobile phone navigation, mobile TV and mobile commerce; the parts suppliers pavilion, with exhibitors from the global mobile phone parts business and structure material manufacturers; and the manufacturing and industry service pavilion, with exhibitors being the mobile phone testing and packaging service providers, and material and equipment suppliers.

The goal of IMIE is to become a tier-1 international mobile phone industry event. Based on the successes of the previous five exhibitions, IMIE plans to spread its international influence through broader overseas partnerships. Currently, IMIE has partnered with JEITA, CIAJ and CEATEC in Japan. The organizers of IMIE are talking with many industry organizations, publishers, and chambers of commerce for further cooperation.

During the CEATEC JAPAN 2007, IMIE invited speakers from TEDA and Beijing New Synergy Consulting Co, Ltd., a professional market research and promotion company in China. IMIE will hold "the Seminar on Opportunity and Access to China ICT Market" everyday at 10:30 in the morning and 14:30 in the afternoon in its booth (No. 5G09), from Oct 2 to 4, 2007. The topics of the seminar include the introduction of the trends of the China mobile communications market, BNA, TEDA and industrial cooperation among Northeast Asia, as well as how to use industry events like IMIE to enter the fast growing China markets. This forum is free, but the participants need to send an email to chengcheng@bicec.com.cn to register their participation.

"Japan is very successful in mobile communications industry. We want to establish communication channels between Japanese enterprises along the mobile communications industry chain and our Chinese partners. One of the goals that brings us to Japan is to provide clear information and early services to our potential clients and partners," said Jason Tian, the project manager of IMIE, "Through the exhibition, we hope to find Japanese partners for shows and forums, recruit local sales and service representatives and increase awareness for potential exhibitors and press in Japan. We are sure that these aims can be achieved."

About Tianjin Economic-Technological Development Area (TEDA)

Tianjin Economic-Technological Development Area (TEDA) was established in 1984 with the approval of the State Council of the People's Republic of China. It is one of the first state-class economic-technological development areas in the country.

TEDA is located in the center of a larger area bordering Bohai Sea and the east of the Asia-Europe Land Bridge, thus serving as the gate to the two super cities of Beijing and Tianjin, and the throat connecting the northeast of China. By the end of 2006, 4,299 foreign companies have landed in TEDA. Of the Fortune 500 companies, 57 multinational companies, from 10 countries and regions, including such well-established multinational giants as Motorola, Samsung and Toyota, invested in 123 enterprises in TEDA. In 2000, "Fortune" listed TEDA as one of the most highly recommended economic areas in China. In 2002 UNIDO listed TEDA as one of the most dynamic areas of China together with Shenzhen, Suzhou, Wenzhou, Shanghai Pudong and Xi'an High-tech Park.

Source: Tianjin Economic-Technological Development Area
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