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Tai Na International Fruits (Beijing) Co., Ltd. Establishes a Strategic Alliance Partnership with Hangzhou Qunfeng Fruit Chain Management Co., Ltd.

2008-09-01 23:15 734

BEIJING, Aug. 29 /Xinhua-PRNewswire/ -- On August 27, Tai Na International Fruits (Beijing) Co., Ltd ("Tai Na International") (OTC Bulletin Board: CHFR) and Hangzhou Qunfeng Fruit Chain Management Co., Ltd ("Qunfeng") signed a strategic alliance framework agreement. Pursuant to the agreement, the two parties established a strategic alliance partnership by reaching a preliminary consent on mutual visits between high-level leaders, a distribution alliance, a franchise store alliance, an authorized regional agent and a reorganization of franchise stores and distribution centers. All specific alliance contracts will be concluded consecutively before December 30, 2009. The signing of this agreement will facilitate Tai Na International in further exploring the East China market, expanding market share of its products, increasing brand awareness and achieving management interoperability and complementary business practices.

On the same day, " Tai Na International" and "Qunfeng" signed the first fruit distribution alliance contract regarding place-of-origin fruits and local fruits, reducing Tai Na International’s distribution costs.

Established in 1997 and based in Hangzhou, Zhejiang Province, Qunfeng Fruit Chain Management Co., Ltd. is one of the leading fruit retail enterprises in China. It is mainly engaged in the retail and wholesale of fruits, and has three branches, one distribution center and 15 stores.

About Tai Na International

Tai Na International Fruits (Beijing) Co. Ltd. ("Tai Na International"), located in Beijing, China, is a wholly-owned subsidiary of China Fruits Corp. The registered capital of Tai Na International is RMB 10 million (approximately USD 1,400,000). The company’s major business is handling famous, special and high-quality fruits from places-of-origin at home and abroad. It is devoted to the creation of China’s fruit brand and building up China’s fruit chain stores, and boasts an enterprise integrating fruit cultivation, processing & distribution, franchises, online, television and telephone shopping. Through brand franchise and by adhering to the principle of "base standardization, product standardization, sales at scale, market internationalization and management modernization," Tai Na makes value-added products and benefits from its brand.

China Fruits Corp. currently has 36,129,689 issued and outstanding shares of common stock that trade on the Over-The-Counter Bulletin Board under the symbol ‘CHFR’.

Forward-looking Statements

This report contains ‘forward-looking’ statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical facts included in this report are forward-looking statements. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors; developments of the Chinese, European and North American markets and changes in regulatory matters; our business strategies and future plans of operations; the market acceptance and amount of sales of our products and services; our historical losses; the competitive environment within the industries in which we compete; and our ability to raise additional capital, currently needed for expansion.

The Company cautions that forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated in the forward-looking statements due to several important factors.

Source: China Fruits Corporation
Related Stocks:
OTC:CHFR
Keywords: Food/Beverages
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