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Tencent, the Operator of the Leading Internet Community in China, and Augmentum to Demo Innovative Online Photo Album with Next Generation User Experience

2007-06-07 20:44 1966

SHANGHAI, China and FOSTER CITY, Calif., June 6 /Xinhua-PRNewswire/ --

Augmentum, a leading provider of offshore outsourcing for software product and

IT application development, together with Tencent, the operator of the leading

Internet community in China, will present an online photo album concept built

for QQ based on Microsoft Silverlight, at Microsoft MIX07 Hong Kong conference

on June 5th.

Microsoft Silverlight is a cross-browser, cross-platform plug-in for

delivering the next generation of media experiences and rich interactive

applications for the Web. The album's convenient tag search function, user-

friendly free view mode, and flexible interaction break the traditional photo

album management model, and provide a unique user experience. Using new

generation design, technologies and tools, Augmentum was instrumental in

delivering Tencent's online photo album, adding value with next generation

design, technologies and tools.

Tencent Innovation Center Director Richard Chang commented: "Developing

products that are more humanized, easier to use, and emotionally closer to our

users has always been our concept. The Silverlight-empowered online photo

album concept is a good example of this. Throughout the project, I was deeply

impressed by Augmentum's deep understanding of Silverlight, expertise in User

Experience, and their dedication and enthusiasm, as well as their high

efficiency and on-time delivery. In addition, we are very glad to update our

services using Microsoft technologies. I look forward to continuing our long-

term cooperation."

"We are very pleased to help Tencent serve its huge community with greatly

improved and highly flexible user experiences made possible by the Silverlight

technology," said Wayne Hom, Augmentum CTO. "In addition to being able to

target multiple platforms and multiple browsers, Silverlight will enable

Tencent to maintain their market leadership with the rapid creation of

innovative and immersive online services."

Taking place in Hong Kong for the first time, MIX07 conference offers web

design professionals and business decision makers a sneak peek at the

technologies and tools for designing the Next Generation User Experience. At

the conference, Augmentum and Tencent will demonstrate new functionality

enabled by Microsoft Silverlight.

About Augmentum

Augmentum provides Outsourcing Leadership for Innovation. Augmentum

engineers augment their clients' teams as an extension, utilizing leading edge

development tools and technologies, as well as proven processes, to create

commercial-quality software. The management team has decades of collective

experience outsourcing commercial software and solutions. Augmentum, Inc. is

headquartered in Shanghai and Beijing in China and in Foster City, California.

The company has grown to 800 people in China out of 850 worldwide in three

years since its founding and won the inaugural Red Herring Asia Top 100 award

in 2005, and the Risk Management award at the China Outsourcing Summit in

2006. For more information, please visit www.augmentum.com or call

(650) 578-9221 x104.

About Tencent

Founded in Shenzhen in November, 1998, Tencent is recognized as the

operator of the leading Internet community in China. Tencent's instant

messaging service platform, "QQ," was formally launched in Feb 1999. After

years of strong business growth, on July 16, 2004, Tencent Holdings Limited

(SEHK 700) went public on the main board of Hong Kong Stock Exchange.

Source: Augmentum
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