The Content Mix: Serving up Unique Content with a Twist of Budget-Friendly

NEW YORK, June 25, 2015 /PRNewswire/ -- While savvy small business owners continue to focus their attention on producing quality content that brings awareness to their brand, what will distinguish the successful marketers is the ability to identify unconventional content formats that helps to strengthen their online presence and stimulates demand from within their audience. One of the most difficult challenges is the ability to come up with fresh content on a continual basis. In the latest PR Newswire's Small Business PR Toolkit post, contributing author Shannon Ramlochan explores three low-cost content types that can assist with marketers' content creation efforts.

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1. External contributors. Sustain the content creation efforts by associating with industry thought leaders that can provide variety and offer a different perspective to your audience.
2. "Man on the street" interviews.  Use this classic journalism tactic to utilize real people and real challenges and how your product or service helped them to overcome their problem.
3. Twitter chats.  Increase your brand's visibility by hosting a Twitter chat focused on a topic that is important to your industry.  This is an easy way to network with industry peers, provide your audience access to thought leadership and engage in meaningful discussion.

For further discussion on how small businesses, even with limited resources and budgets, can take advantage of unconventional content formats click here: http://bit.ly/1KcLr5a.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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