The Women's Forum for the Economy and Society Conducts Panel at Euro RSCG Worldwide -- New York

2007-04-24 08:28 1136

Global Advertising Agency Hosts Event to Support a Balanced Dialogue about Global Issues

NEW YORK, April 24 /PRNewswire-USNewswire/ -- Today, executives from Euro RSCG Worldwide, including Mercedes Erra, Executive President, and David Jones, Global Chief Executive Officer, are hosting renowned French philanthropist and entrepreneur Aude de Thuin, as she leads a panel of esteemed women business leaders in a discussion of global economic and social issues, and the role that women play in these matters. This is the sole United States stop on Aude de Thuin's tour of international cities to raise awareness of the Annual Women's Forum on the Economy and Society, which takes place next on October 11-13, 2007. Today, Aude de Thuin will present the main issues to be covered at the 2007 Forum under the theme of "Building Trust in our Societies."

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Rated as one of the world's top four global events by the Financial Times, the Women's Forum is a private, global initiative meant to elevate the ways in which women can contribute to improving business, politics and society in a more balanced and recognized way. With 1,000 leading figures representing more than 60 countries, it has become -- in only two years - a unique international gathering that is held every October in Deauville, France.

"At Euro RSCG Worldwide, we pride ourselves on addressing issues of equality and diversity, and have taken measured steps towards ensuring that we have a balanced and informed perspective of consumer issues," says David Jones, Global CEO of Euro RSCG Worldwide. "This event is yet another way in which we can facilitate a more diverse dialogue."

"We are convinced that women must have a key role in the evolution of the world, and this conviction lead us to build a partnership with the Women's Forum for Economy and Society to enable women's voices to emerge in both the economic and social arenas," adds Mercedes Erra, Executive President of Euro RSCG Worldwide.

While attending the Annual Meeting of the World Economic Forum a few years ago, in Davos, Switzerland, Thuin observed that a vast majority of the speakers were men. She then decided to found the Women's Forum to address many of the same global issues, but from a decidedly different perspective.

Regarded by some as a feminist, Thuin insists that she doesn't quite fit the definition. "Rather than focusing solely on women's issues," explains Thuin, "I am dedicated to global issues that affect all citizens, male and female. The Women's Forum is a call to women around world to become involved in global issues and make their voices heard, for a more complete dialogue."

Euro RSCG Worldwide, a leading integrated marketing communications agency and Advertising Age's 2006 Global Agency of the Year, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia-Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency's client roster includes Airbus, Air France, BNP Paribas, Capgemini, Charles Schwab, Danone Group, Diageo, IBM, Jaguar, L'Oreal, LVMH Louis Vuitton, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi-Aventis, Schering-Plough, Verizon, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

Source: Euro RSCG Worldwide
Keywords: Advertising