The hottest address in New York, Bond Street, has inspired both the scent and the name of our elegant and eclectic new eau de parfum

2015-09-17 21:37 2152

NEW YORK, Sept. 17, 2015 /PRNewswire/ -- At New York-centric Bond No. 9, we love every avenue, alley, park, and square of our great city—and 60-something of our scents are named for them.  But we have to confess: The thoroughfare that's dearest to our heart is the one our flagship is located on: Bond Street. It's only two blocks long—a mere blip of NoHo nestled between bustling Broadway and the Bowery. This short stretch, which is wider and sunnier than the surrounding streets and remains resolutely cobblestoned from New York's early days (as it's part of the NoHo Historical District) is an upscale and vivacious interplay of old, new, and emerging Downtown New York

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The real estate pundits call Bond Street Starchitect Row, what with its growing lineup of futuristic, luxurious condos housing celebrities, politicos, and corporate dealers. Our perfumerie, situated at 9 Bond since 2001, has also served as a magnet for the chic destination shops and restaurants that are our neighbors, many of them occupying the monumental Renaissance and Greek Revival-style buildings which arrived when the street turned to light manufacturing in the mid-19th century, and which, beginning in the 1970s, were occupied by a cadre of artists.

Like the location it commemorates, B9, eau de parfum, is replete with elegance, polish, lasting power, seduction, and surprise. At its heart is intoxicating, ultra-feminine gardenia--given a whole new spin that renders it fascinatingly gender-fluid. Women will adore it; men will find it amazingly wearable too. How so?  We introduce it with wake-up citrus and spicy saffron topnotes.  Then we surround it with sensual jasmine and mood-lifting orchid, and, most compelling of all, we give it staying power with sultry but sustainable, masculine-leaning base notes: amber, sandalwood, musk, vetiver, and oakmoss. 

The B9 bottle is gender-free deep aubergine, the color of understated elegance and power. It displays just one embellishment—the name of the scent:  a deliberate abbreviation which also serves as its own logo and as a curvilinear design element, rendered in touchable raised gold.

B9 arrives on counter: October 2015 and will be sold at Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Nordstrom stores, Harrods UK, and

Price: 100ml, $320; 50ml, $260

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