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The iProperty Group and CCTV Property in Partnership to Form the No. 1 Property Portal in China

iProperty Group
2012-07-09 19:15 1325

Partnership further boosts the property market in Malaysia, Indonesia, Hong Kong, Macau and Singapore

SINGAPORE, July 9, 2012 /PRNewswire-Asia/ -- The iProperty Group, owner and operator of Asia's No.1 network of property websites in Malaysia, Indonesia, Hong Kong, Macau and Singapore, today announced that the company has formed an exclusive partnership with China Central Television (CCTV)'s official online platform, China Network Television - cntv.cn.

Under the agreement established via 3rdSpace (CNTV's exclusive property services partner), the iProperty Group will be the preferred partner publishing more than 380,000 of its residential and commercial property for sale listings as well as news content from across the group's five core markets on CNTV's newly launched property portal; reaching more than 35 million China mainland viewers every month.

Chief Executive Officer of the iProperty Group, Shaun Di Gregorio commented: "CCTV is the main news source for the Chinese people and an important window for Mainland Chinese to learn about information overseas. Forming a partnership with CCTV, the national and most influential media broadcaster in China, the world's fastest growing country with a population of over 1.3 billion, will provide our customers with unparalleled access to the largest group of Mainland Chinese with rapidly-rising wealth and income."

"The partnership will extend our reach and presence into the second largest economy in the world with the core benefit being to our customers; when they advertise with any one of our market leading property portals, their property listings will now also be seen on the CNTV.cn property website in China. This agreement opens up a whole new set of potential investors and property buyers for our customers. The new site is scheduled to go live on the 25th of July 2012," added Di Gregorio.

CCTV's official online platform, CNTV, launched in 1996, provides users with a globalized, multilingual and multi-terminal public webcast service platform. It offers interactive audiovisual services, integrating features of internet-based operations with those of TV programming. Its webcast coverage is timely and accurate, covering local as well as international events in a wide variety of areas, ranging from politics, business, economy and society to culture and sports.

Xiaohui Xia, Deputy General Manager of China Network Television said, "Our partnership with the iProperty Group allows us to provide our viewers the opportunity to search for International properties with greater ease. We look forward to working with South East Asia's No.1 property portal company."

Also in agreement, Di Gregorio added that the partnership was in line with the iProperty Group's goal to provide its customers with the greatest exposure possible and the generation of leads.

"We see this collaboration as further extending our market leadership position in the online property market in our region. Agents advertising with the iProperty Group will now have the added opportunity to widen their reach with an additional 35 million monthly viewers from CNTV. Developers who use our sites will now have the opportunity to build their brand presence in China as well. This is just another advantage for agents and developers who use our services," concluded Di Gregorio.

About iProperty Group Limited (www.iproperty-group.com)

Listed on the Australian Securities Exchange, the iProperty Group (ASX:IPP) owns and operates Asia's No.1 network of property websites under the iProperty.com umbrella brand.

Headquartered in Kuala Lumpur, Malaysia, the Company is focused on developing and operating leading real property portals with other complementary offerings in Asian markets. It currently operates market leading property portals in Malaysia, Hong Kong, Macau, Indonesia and Singapore, and has investments in India and Philippines. With further expansion planned, the iProperty Group is continuously working to capitalise on its market-leading positions and the rapidly growing online property advertising market throughout the region.

Along with 18 property websites across the region, the Group's portfolio also includes the first comprehensive regional commercial property website, CommercialAsia.com, as well as a regional property exhibition business and monthly property magazines in Malaysia and Indonesia.

iProperty Group Network of websites:

For media enquiries and interviews, please contact:

Debbie Pereira (Ms)
PR Manager
Mobile: +6016 2334 386
DID: +603 2264 6888
Email: debbie.pereira@iproperty.com 
CCTV International Networks Company Limited:
Kong Min, Yield Management Director
kongmin@staff.cntv.cn
 
Source: iProperty Group
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