CHENGDU, China, July 15, 2016 /PRNewswire/ -- Recently, Tianfu Software Park, one of the largest tech park in China, selected a batch of excellent enterprises which grown up in the park, and visited their founders or CEOs. The face-to-face communication allowed them to learn more about the latest thoughts, analysis and outlooks of the enterprises about the internet industry. Their speech represent the real side of the Chinese Internet industry, bringing inspiration to people who hope to enter the Chinese Internet industry.
Founded in Chengdu Tianfu Software Park in 2012, MAIZIEDU is primarily engaged with pan-IT online vocational education. So far, the company has completed RMB 100 million of Series B financing. In May 2016, MAIZIEDU was awarded "2016 China's Leading Enterprise in Internet Education" during this year's China Internet Education Conference. Zhang Linghua, founder and CEO of MAIZIEDU, firmly believes that China's online education companies must focus on vertical segments' development in depth and breadth, in order to gain a foothold in this industry.
According to the statistics, there were over 150 projects being invested in China in 2014. The overall investment exceeded US$1 billion. However, the sudden market change in 2015 brought down several startups which failed in financing. Mr. Zhang Linghua considers 2016 as a year full of continuous passion along with more calmness. On one hand, the entire market will tend to return to the nature of commerce. On the other hand, "post-90s" users (those born after 1990) have started to dominate the market. Compare to the "post-70s" and "post-80s" users, the "post-90s" users have much higher acceptance towards online education. Meanwhile, employers no longer hold bias towards graduates of online vocational education in recruiting process. Some of them are even willing to corporate with online education institutes to jointly design and establish their own courses.
MAIZIEDU has always targeted IT talents since its establishment, focusing on vertical segments' development in depth and breadth. It has set up hundreds of courses on request of IT industry's development, which includes software development, intelligent hardware designs and product operations, etc. Mr. Zhang Linghua is working on establishing a set of product system which enables online products surpass offline products. "LPS (Learning Process System)", which is also named as Intelligent Online Education Process Management System, and "Enterprise Pass-thru Class" are introduced as two major products of this system. With assistance of artificial intelligence and big data technologies, LPS turns the learning process into a "monster-fighting upgrade" game. It realized functions such as class ranking incentives, personalized tutoring, users' learning effect recording, etc. The online learning completion rate of MAIZIEDU students has currently reached up to 80%, far surpassing the average level in this industry, which is 25%. What is more worth mentioning is that, after completing the individual targeting course, the "Enterprise Pass-thru Class", the employment rate of the graduates from MAIZIEDU has reached 96%. After the completion of all LPS courses, the system will display the students' learning records through the whole process starting from the basic stage, the project developing stage to the actual practice stage, etc. At the end, the system will attach those records to the students' resumes and make direct recommendations to employers.
In additidon, MAIZIEDU is also engaged in the R&D of "black technologies", applying brain wave monitors and smart wearable devices to online education. The former technology can record the students' concentration levels, likeability of courses and such other data. Until now, this technology has been used in small-scale trials. The latter technology, such as smart watches, achieves functions of identity recognition, learning reminding and learning recording, and it has already been launched in the market. Mr. Zhang Linghua conceives that these products are just the beginning of something big. In the future, the company will conduct more in-depth recording and analyses on users' learning habits. Such big data will help online education companies reengineer the entire teaching process and help the students creating their own unique learning plans. Knowledge can also be "programming" into human brains through brain waves. Indeed, when technological experts, like Mr. Zhang, fully devote themselves to education industry, learning may become an entertaining and cool thing.
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