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Tommy Hilfiger Announces New Location of a 22,000 Square Foot Global Flagship Store on Fifth Avenue in New York City

2008-03-12 08:22 4173


NEW YORK, March 12 /Xinhua-PRNewswire/ -- Tommy Hilfiger Group unveiled today the location of a global flagship store at 681 Fifth Avenue, between 53rd and 54th streets, in New York City. The 22,000 square foot store, spread over four floors, will become the premiere flagship store in the company's global retail portfolio, which over the years has grown to consist of 545 stores worldwide. Tommy Hilfiger joins an elite mix of retailers on one of the most luxurious and prestigious shopping avenues in the world by making its home in the space formerly occupied by Fortunoff since the late 1970s.

The signing of this lease marks yet another strategic move to expand the brand's retail presence in the United States. Once opened in November 2008, this store will join the newly opened Hilfiger Denim concept store and the women's boutique on Bleecker Street in Manhattan, the Georgetown store in Washington, D.C. and the soon to be opened Miami Beach, Florida store in May 2008. The new flagship location will be the first Tommy Hilfiger store worldwide to incorporate every product category of the Tommy Hilfiger lifestyle, including the runway collection, menswear, womenswear, childrenswear, tailored, footwear, accessories, home, as well as the complete Hilfiger Denim collection.

Fred Gehring, CEO of Tommy Hilfiger Group states, "Tommy Hilfiger has grown to become a globally recognized, premium lifestyle brand representing the quintessential values of 'Classic American Cool.' We have established an important retail presence throughout the world in cities such as London, Paris, Milan, Moscow, Shanghai, and Sao Paolo. Yet we were missing a real global anchor in New York City, the home of our brand, for quite some time. We are incredibly excited that following a long search, we have secured the perfect location for this very important initiative."

"The New York store will be a true flagship for the brand with global exposure and impact," states Tommy Hilfiger. "It is also a very important strategic move in our efforts to further redefine and elevate the brand's positioning in the US market, a process which is well underway since our privatization in 2006. We intend to escalate the rate of new store openings over the years to come. We believe that the balance between these select new retail locations and the nationwide presence at wholesale via our strategic alliance with Macy's will firmly anchor the brand in America for many years of growth."

About Tommy Hilfiger Group

Tommy Hilfiger is a leading premium lifestyle brand and one of the largest designer apparel brands globally. Tommy Hilfiger Group designs and markets men's and women's casual wear, sportswear, jeans, children's wear and footwear. The Group's products can be found in its network of dedicated retail stores in Europe, the United States and Canada, as well as in leading specialty and department stores throughout Europe and North America. Through over 40 licensees, Tommy Hilfiger-branded products, including a broad array of related apparel, accessories, fragrance and home furnishings, are distributed worldwide, including in Mexico, Central and South America, Japan, Australia India, China and elsewhere throughout Asia.

Source: Tommy Hilfiger Group
Keywords: Fashion
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