HONG KONG, Dec. 9, 2011 /PRNewswire-Asia/ -- Traders Hotels yesterday launched a new, bilingual English/Chinese crowd-sourced smart ideas platform in line with its brand DNA to assist today's business travellers in their day‑to-day dealings and travel experiences.
The platform, at www.beready.net, offers advice and practical tips on travel, technology, work and innovation for the manager on the go. Easy to read summaries let the reader decide the content that is important to save for future reference and short and snappy articles condense indispensable advice in bite-size format to keep it simple and straightforward. The combination of usable and user tested solutions does not require lengthy downloads or interpretation. The platform will also be available as apps for the iPad and smart phones such as the iPhone and android for readers on the go in the near future.
"Traders Hotels are for savvy executives who spend a lot of time on the road and need everything at their fingertips to get ready for tomorrow," said Kent Zhu, group director of sales and marketing. "BeReady exists for the business traveller and is designed to bring pertinent solutions in technology and business to change the travel experience of the modern day road warrior."
Carefully curated by Editorial Director Ian Lyons (ex thecoolhunter.net and Line56), www.beready.net offers helpful tips for the smart traveller such as 'How to efficiently navigate Beijing during peak hours', 'Securing your mobile devices' and 'How to find a prepaid SIM (with data) in Hong Kong Airport'. Updated daily and with consumer and independent reviewer input the platform will aggregate 'Need to Know' highlights to provide accurate, compelling information in one place in one simple step.
A short navigational video of www.beready.net can be viewed on http://s3.amazonaws.com/bereadyvideos/navdemo_05.wmv.
Established in 1989 with Traders Hotel, Beijing, the brand caters to today's savvy and passionate traveller with brilliant simplicity and warm sincerity. They provide a friendly yet professional environment designed to complement guests at work, rest or play.
Based in major business centres in Asia and the Middle East, 13 Traders Hotels are the practical choice for business and leisure travellers. They complement the luxury category of Shangri-La and Kerry hotels and offer many of the same benefits including Golden Circle guest loyalty program and free wifi and broadband in all rooms and public areas. Traders Hotels also fill a niche in secondary or tertiary cities in China in particular that are not yet ready to sustain a five-star hotel.
Traders Hotels are located in Abu Dhabi, Beijing, Changzhou, Dubai, Hong Kong, Kuala Lumpur, Male, Manila, Penang, Shenyang, Singapore and Yangon, with scheduled openings in Jahore Bahru (Malaysia) Doha and Chennai. For more information and reservations, please contact a travel professional or access the website at www.tradershotels.com.
PRESS CONTACT:
Maria Kuhn
Director of Corporate Communications
Shangri-La Hotels and Resorts
Tel: +852-2599-3323
Fax: +852-2599-3000
E-mail: maria.kuhn@shangri-la.com
Website: www.shangri-la.com
For digitised pictures of the group's hotels, please go to http://www.shangri‑la.com/imagelibrary.
