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Traditional Swiss Watchmaker Tissot Launches Brand New Website

2009-08-27 01:42 2521


Tissot is in touch with the latest online innovations

LE LOCLE, Switzerland, Aug. 27 /PRNewswire-Asia/ -- Traditional Swiss watchmaker Tissot celebrates ten years of the unique T-Touch with the launch of a new website at http://www.tissot.ch . The highly innovative design uses inspiration from Tissot touch technology to create futuristic dimensions that put the brand and its products literally in the spotlight. Multi-medial interactivity is key across the site, with facilities ranging from a personalised watch selector ( http://www.tissot.ch/?mod_search ), to video clip viewing. The modern website technology faithfully reflects the diversity and excitement of the world of the traditional Swiss watchmaker Tissot.

Online innovation in action

Dynamic motion and sound elements package the brand values and product worlds showcased on the Tissot site. One minute the visitor may be watching an exciting MotoGP or NASCAR race timed by Tissot ( http://www.tissot.ch/?mod_sports ); the next he may find insider details about the brand's Ambassadors such as Danica Patrick, Deepika Padukone, Barbie Xu, Michael Owen and Nicky Hayden. Confirming the global nature of the site, the content comes in eight languages.

A world of information

Tissot is committed to ensuring that the entertainment capacity is matched by the site's ability to deliver the desired, relevant information. Each collection is introduced in a visual environment that mirrors its mood and style ( http://www.tissot.ch/?mod_collections ) while up-to-date information on retailers is always at hand ( http://www.tissot.ch/?mod_stores ). Competitions continue the interactive dialogue with visitors, ensuring that the site's objectives of attracting, exciting and engaging are met to the full.

Source: Tissot
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