UBM Live, Organisers of the Global IFSEC Events, Announces IFSEC Southeast Asia 2013; its New Venture Into the ASEAN Fire and Security Market

UBM Live
2012-09-03 08:00 1033

LONDON, Sept. 3, 2012 /PRNewswire/ --

Leading international exhibition organisers UBM Live is pleased to announce the launch of IFSEC Southeast Asia 2013, the latest edition of the globally recognised commercial security and fire IFSEC events portfolio.

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Taking place from 11-13 September 2013 at the Kuala Lumpur Convention Centre, Malaysia, IFSEC Southeast Asia will be the only security event in the ASEAN (Association of Southeast Asian Nations) region that unites the entire security buying chain.  The fully integrated security event will bring together international security and fire safety solution providers with government and commercial buyers of the region.

Charlie Cracknell, event director for IFSEC, said: "Having acquired the ASEAN M&E Show, (the largest mechanical and electrical engineering exhibition in the ASEAN region) UBM Live has taken the strategic decision to reposition its leading regional events ISF (International Security & Safety Expo Forum) and FIREC (Malaysia's official fire protection and rescue Expo & Conference) to establish IFSEC Southeast Asia as a dedicated commercial security and fire event for the ASEAN and wider Southeast Asia market in 2013."

The ASEAN M&E 2012 event which ran from the 26-28 June this year, incorporating ISF (Powered by IFSEC) & FIREC, was a huge success drawing a record number of visitors to the exhibition.  The exhibition saw 11,884 visitors over three days, which is an 18% increase in visitors compared to the 2010 event.

Featuring four international conferences, summits and a technology symposium, ASEAN M&E 2012 covered a variety of topics including current and future trends, new policies and industry developments.  Feedback received from the event was extremely positive from visitors and exhibitors alike.  Major Azman Mohd Ali (Rtd.), Head of Security & Safety Department, Bank Islam Malaysia Berhad, attended the exhibition and said: "ASEAN M&E is definitely a 'must visit show' for buyers and decision makers."

Mr. Emmanuel Pereira, Sales Manager-Asia Pacific, Maestro Wireless Solutions Limited, Hong Kong, added, "The display and the presence of international exhibitions is indeed impressive. We wish the exhibition and the organisers all the best."

Mr. L.S Lim, Regional Manager, ASG Asia Sdn.Bhd, exhibited at the 2012 event and said, "UBM as an organizer is very professional. The exhibition was very well organized and the promotion around the event and the conferences was excellent."

Cracknell continues: "The Asian region is one of the fastest growing security and fire sectors in the world. Research conducted has demonstrated that there is a huge demand for a dedicated annual security and fire event in this region.  As a result, the IFSEC organising team will use its extensive international database and network of participants and partners to ensure that IFSEC Southeast Asia is established as the premier security and fire safety event in this territory."

Providing approximately 11,000+ visitors with the opportunity to network, source new products and discuss the latest issues and developments from across the fire and security industry, IFSEC Southeast Asia will play host to a number of the most prominent global security and fire organisations.

The IFSEC global security events include IFSEC International, IFSEC & Homeland Security India, IFSEC Saudi Arabia, IFSEC South Africa, IFSEC West Africa, IFSEC Southeast Asia, and Bezpeka powered by IFSEC (Ukraine) attract some 60,000 plus security and fire professionals every year.  Visit for more information.

Notes to editor:

About UBM Asia (

UBM Malaysia is a subsidiary of UBM Asia part of UBM plc which is listed on the London Stock Exchange. UBM Asia operates in 18 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing. We have over 200 products including trade fairs, conferences, trade publications, B2B/B2C portals and virtual event services. As Asia's leading exhibition organiser and the biggest commercial organiser in China, India and Malaysia, we stage the leading events of their kind across Asia. Our 150 events, 24 publications and 16 vertical portals serve a base of more than one million quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant news on market and industry trends and round-the-clock online trading networks and sourcing platforms. We have 1,000 staff in 21 major cities across Asia, stretching from Japan to Turkey.

About UBM Live

UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets.   Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.

For further information, please visit the web site at Companies interested in exhibiting at IFSEC Southeast Asia should contact:

Kristan Johnstone
International Event Manager, Security
UBM Live
T: +44(0)20-7921-8057
M: +44(0)7500-066065

TJ Tan
Sales Manager
UBM Malaysia
T: +603-9282-2888
M: +6019-220-5151
E :  

Rina Fadzil
Local Sales
UBM Malaysia
T: +603-9282-2888
M: +60-122360139

Source: UBM Live