In May, MoMA Launches UNIQLO Free Friday Nights and Extends Its Public Schedule to Seven Days per Week
TOKYO, April 18, 2013 /PRNewswire/ -- The Museum of Modern Art (MoMA) and UNIQLO announced today that UNIQLO, the global clothing retailer, will be the exclusive, multi-year, corporate sponsor of the Museum's Friday night free admission program, which provides free access to the public to the Museum and all exhibitions from 4:00 to 8:00 p.m., every Friday, throughout the year.
"UNIQLO Free Friday Nights" will launch on May 3, 2013. That evening, the first 1,000 visitors will receive a special UNIQLO tote bag. Also in May, the Museum will begin extending its public schedule to seven days per week.
"UNIQLO Free Friday Nights" will provide increased accessibility to the Museum's exhibitions, collection and film programs for New Yorkers and visitors from around the world. Since the Free Friday Night Program launched in 2004, nearly three million visitors have enjoyed free admission to MoMA's exhibitions, film screenings and The Abby Aldrich Rockefeller Sculpture Garden, making the Museum one of New York's favorite Friday night social scenes.
"Providing free Museum admission year-round helps MoMA fulfill its mission of developing new audiences and making art accessible to a wider public," said MoMA Director Glenn D. Lowry. "As a major corporate partner, UNIQLO plays an essential role in helping the Museum bring the very best in modern and contemporary art to our diverse national and international audience."
"MoMA is my favorite museum in the world," said Tadashi Yanai, Chairman, President & CEO of Fast Retailing. "I am very pleased that we could open our UNIQLO flagship store on the same street as MoMA in New York City. It is an honor for us to be neighbors with MoMA on 53rd Street, such a prestigious and central location. I hope that together we can grow and deepen our relationships with the general public, and that the UNIQLO sponsorship can give even greater access to people from all around the world to visit such a leading international museum."
A multi-year partner with the Museum, UNIQLO previously sponsored the MoMA exhibition Tokyo 1955–1970, A New Avant-Garde in 2012.
For media queries, please contact: Fast Retailing, Corporate PR Department, Tokyo, Japan, Tel. +81(0)3-6885-0960
