Updated White Paper from PR Newswire Explores China's Changing Media Landscape

2013-08-08 09:00 1061

BEIJING, Aug. 8, 2013 /PRNewswire/ -- PR Newswire, the world's leading provider of multimedia platforms that enable corporate communicators to leverage content to engage with all their key audiences, has updated its white paper on the media in China, "Navigating China's Complex Media Landscape."

PR Newswire White Paper: Navigating China's Complex Media Landscape
PR Newswire White Paper:
Navigating China's Complex Media Landscape

Using statistics from a wide range of media studies, as well as drawing on the deep institutional knowledge of PR Newswire's in-house team of industry experts, the paper offers a wide-ranging look at the state of Chinese media, hard figures on how it has been changing over the past several years and insight on which trends are most important to anyone who is thinking of entering the market in this rapidly-growing country.

Some of the topics covered include:

  • The relationship between state-run media and commercial media
  • Why print is still a valuable medium in China
  • The dominance of television advertising
  • The rise of social media and the most important players in the space

"This rate of change in China's media industry is not slowing down," said Sasha Zhao, Manager of Media Development at PR Newswire in China, "and with China's recent shifts to a more consumer-driven economy, the need for interested businesses to stay on top of what's happening in the industry is more important than ever. This white paper is essential reading not only for any business leaders and entrepreneurs thinking of entering the China market, but also for all communication professionals who need to operate within this space."

The full report can be downloaded here:

For any questions about the topics covered in the white paper, or to inquire about how you can access PR Newswire's full range of media services for your business, contact +86 10 5953 9588 or

About PR Newswire
PR Newswire is the premier global provider of multimedia platforms that enable communication professionals to leverage content to engage with all their key audiences. We provide end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Selina Cui
Senior Marketing Manager, PR Newswire China
+86 10 5953 9598

Source: PR Newswire