VMware Aligns Business Mobility Offering in Asia Pacific to US$24b Market Opportunity by 2016

Centralizes sales force for integrated AirWatch and VMware solutions
VMware Communications
2015-07-15 14:47 3291

SHANGHAI, July 15, 2015 /PRNewswire/ -- VMware, Inc. (NYSE: VMW), a global leader in cloud infrastructure and business mobility, today announced that it has centralized its business mobility sales team in Asia Pacific and Japan to be led by Sanjay Deshmukh, general manager, business mobility, Asia Pacific and Japan, VMware. The integrated go-to-market sales team will address customer demand for a holistic approach to managing IT, based on VMware's Architecture for New IT that enables any application to securely run on any device.

Sanjay Deshmukh, General Manager, Business Mobility, Asia Pacific and Japan and Johnson Xu, Director of Business Mobility, China speaking about the need for employers to adopt an application-centric mindset and business mobility solutions at the VMware press conference at Mobile World Congress Shanghai.
Sanjay Deshmukh, General Manager, Business Mobility, Asia Pacific and Japan and Johnson Xu, Director of Business Mobility, China speaking about the need for employers to adopt an application-centric mindset and business mobility solutions at the VMware press conference at Mobile World Congress Shanghai.

On the sidelines of Mobile World Congress Shanghai, VMware reiterated its strategy in Asia Pacific to help customers realize the benefits of Business Mobility. VMware offers a unified hybrid cloud platform that creates business innovation, new business models and new applications to be delivered secure to internal and external customers.

The total addressable enterprise mobility solutions industry in Asia Pacific, which includes applications, devices, security, middleware, and professional services will grow from US$19b in 2014 to US$24.3b by 2016, a 19.5% growth rate[1].

"We believe that we are on the cusp of the next major technology wave in Asia Pacific, with organizations paying close attention to the future of business processes in the mobile-cloud era," said Deshmukh. "Next generation smartphone-powered workers in Asia expect employers to adopt an application-centric mindset and VMware's business mobility solutions enable organizations to adopt true business process transformation to satisfy employees," Deshmukh added.

"The Asia Pacific market for mobility is in its very early stages with 80% of organizations ill equipped to harness 3rd platform technologies, including Mobility, Cloud, Social and Big Data Analytics, to compete in the market," said Charles Reed Anderson, Head of Mobility and IoT at IDC Asia Pacific. "We see the next 18 months as a critical period for companies to accelerate efforts and investment in the enterprise mobility space. Companies are placing too much importance on devices and BYOD and our recommendation is to increase investment in security, middleware and infrastructure to enable better competitive innovation," Anderson said.

VMware's Business Mobility solution offering directly links to its foundation in cloud infrastructure, making it uniquely positioned to address IDC market predictions of growth in infrastructure investment. In addition, VMware's newly aligned Business Mobility sales team will offer mobile security, virtual desktop infrastructure and mobile enterprise management solutions that are top of mind amongst C-level executives in Asia Pacific[2].

Business Mobility in China

The enterprise mobility market in China is set to outpace the rest of the region according to IDC, growing from US$10.3B in 2014 to US$12.7B by 2016, a 23.5% growth rate[3]. Smartphone shipments in China are close to 100M units per quarter in 2015, with Apple, Xiaomi and Huawei taking the top market positions in China in 2015Q1[4].

VMware is addressing the business mobility opportunity in China by embracing country-specific mobile market trends. Under VMware Labs Asia, a framework to expand and diversify technology innovation through co-development and to reach into the technology ecosystem in China, VMware announced VMware Horizon for Linux earlier this year. This expanded VMware's virtual desktop solution with capabilities to include support for Red Hat and Ubuntu-based Linux-based desktops. Customers can simplify desktop management using the VMware Horizon platform to access Windows and Linux applications, centralize management capabilities and allow end-users to remotely access Linux desktops and applications from mobile devices without compromising security.

VMware Horizon for Linux is the first VDI solution on the market that supports GPU functionality on Linux workstations. It enables customers to reduce capital and operational expenditures with a VDI environment for Linux at a lower software license cost. VMware is also partnering with CS2C to promote local desktop operating systems such as Neokylin in China. 

"VMware Business Mobility solutions have a strong value proposition that can address the unique market dynamic in China," said Johnson Xu, Director, Business Mobility, China, VMware. "VMware is demonstrating its leadership in new areas of innovation through joint efforts in China," Xu added.

About VMware

VMware is a global leader in cloud infrastructure and business mobility. Built on VMware's industry-leading virtualization technology, our solutions deliver a brave new model of IT that is fluid, instant and more secure. Customers can innovate faster by rapidly developing, automatically delivering and more safely consuming any application. With 2014 revenues of $6 billion, VMware has more than 500,000 customers and 75,000 partners. The company is headquartered in Silicon Valley with offices throughout the world and can be found online at

Forward-Looking Statements

This press release contains forward-looking statements including, among other things, statements regarding expected growth in the Asia Pacific and China business and enterprise mobility markets and the expected role of VMware products and services.  These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to (i) changes to priorities and spending allocations; (ii) adverse changes in general economic or market conditions; (iii) delays or reductions in information technology spending; (iv) competitive factors, including but not limited to pricing pressures, industry consolidation, entry of new competitors into the enterprise software, cloud computing and business mobility markets, and new product and marketing initiatives by our competitors; (v) our customers' ability to develop, and to transition to, new products and computing strategies such as cloud computing and business mobility solutions; (vi) the uncertainty of customer acceptance of emerging technology; (vii) rapid technological and market changes in virtualization software and application platforms for enterprise computing; (viii) changes to product development timelines; (ix) the successful interoperability and integration of the technologies involved; (x) VMware's ability to protect its proprietary technology; and (xi) VMware's ability to attract and retain highly qualified employees. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-K and Form 10-Q and current reports on Form 8-K that we may file from time to time, which could cause actual results to vary from expectations. VMware assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.


IDC Asia/Pacific (Excluding Japan) Enterprise Mobility 2013 Market Sizing Forecast.


IDC Asia / Pacific (Excluding Japan) 2015 C-Suite Barometer


IDC Asia/Pacific (Excluding Japan) Enterprise Mobility 2013 Market Sizing Forecast


IDC Asia / Pacific Q12015 Mobile Phone Tracker

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Source: VMware Communications
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