VODone (SEHK:0082) Announces Activation of New Portal to Aggregate & Broadcast Online Videos

2008-09-16 18:04 742

HONG KONG, Sept. 16 /Xinhua-PRNewswire/ -- VODone Limited (“VODone” or the “Company”) (SEHK code: 82.HK), an online media service provider with the leasehold of a complete set of internet business and internet video broadcasting licenses in China(1), announced the activation of it new portal, version 2008, after months of development and preparation. The new portal not only keeps, but augments many channels, such as news, finance, sports, audio visual, entertainment and original creation, as well as integrating the various products of its subsidiary with VODone BUS as the representative. This enables a clearer classification of video broadcasting and a more extensive coverage for the new VODone. Industry professionals have indicated that the new portal symbolizes the birth of the online video broadcasting portal. With this symbolization, the image of video broadcasting that includes confusing classification, complex content, and dispersive audiences will be gradually transformed due to the appearance of the new online video broadcasting portal.

Despite the concept of portals in the PRC being common knowledge for internet users, VODone stands out from manifold websites by possessing competitive edges such as large amount of messages, comprehensive and clear classification and multitudinous audiences, making VODone a leader in the PRC’s internet business. However, despite over 300 websites providing online video broadcasting services in the PRC, the Company believes that none work to a similar level to their new portal as they can barely attract users through rumours and gimmicks.

Due to the current market trend, in order to advance the development of the online video broadcasting market in the PRC and to provide the public a healthy online video broadcasting environment, VODone has spent a lot of effort and energy to develop the online video broadcasting portal. Through the new assembly style portal, users not only have access to more diversified content, but the classification is more scientific as well. Users can conveniently search and view the online video programmes that they are interested in through the portal. According to data, on the first few days following the launch of the new VODone website, there was an obvious growth in page views. Many internet users believe online video broadcasting relieves the complicated searching progress for their interested online videos and they recognize the online video broadcasting portal model.

Industry professionals claim that the new VODone portal could undertake an important role for online video broadcasting portals, as its huge number of users were formed by well-equipped branding. VODone is the only online new media to obtain the Internet Publishing Permit, Online Information Broadcasting Licence, Radio and TV Program Production and Business operation Licence, Telecom and Information Service Operation Licence, which ensures its legal position as an online video broadcasting portal.

Meanwhile, on the strength of VODone’s subsidiary, VODone BUS, VODone also owns incomparable user scale and online video views. According to data, VODone BUS has a daily page view over 125 million, with video terminals reaching 2.135 million. The individual IP views has soared up to nearly 9 million, leading it to become the first choice of online video advertisement platforms for large corporations such as China Mobile. As the new media partner of Beijing International Media Centre (BIMC), VODone was exposed to the thousands journalists coming from other countries. VODone became the medium of understanding China for the journalists, creating an excellent branding effect during the Beijing Olympic Games. Owing to the meticulous preparation, VODone has acquired a huge user scale, premium quality of contents and a leading brand advantage. All of these help VODone become the first-rate online video broadcasting portal in the PRC.

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About VODone Limited (82.HK)

VODone Telemedia Co. Ltd., a strategic partner of VODone Limited (0082.HK), is the first and leading online video media group in China. It is also the only enterprise in the PRC to own a complete set of licenses to operate video broadcasting on the Internet. VODone Telemedia has contracted the technical and promotional services to VODone Group, for 50 years. VODone is a new media which includes the internet, telecommunication and media as well as the first new media which operates online advertisement broadcasting and online live show. With the perfect communication and media operational experience and the professional team with technical support of interviewing, editing, producing and broadcasting, VODone has become the online video-broadcasting platform for various video media. VODone’s business is divided into four segments, including “VODone Portal”, “VODone BUS”, “VODone Live”, and “VODone Wat”.

Source: VODone Limited
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