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VODone's New 'LotteryView' On-streaming, Taking Market Edge by Integrating With MSN's Chinese User Application

2009-11-12 16:03 1061

HONG KONG, Nov. 12 /PRNewswire-Asia/ -- VODone Limited ("VODone" or the "Company"; stock code: 0082.HK), a leading Chinese new media operator, is pleased to announce its upgraded mobile lottery operation platform "LotteryView" has been on-streaming, advancing into the domestic lottery buyer market with a new face. "LotteryView" is built by VODone as a professional public welfare media platform and a support platform for collecting bets via phone. The new "LotteryView" has been improved substantially, expanding from one category to almost the entire lottery family in China, including the Welfare Lottery and Sports Lottery. Also, it was recently integrated into Windows Live Messenger, MSN's China user application. A vast and stable user base and enormous market opportunity are expected for VODone, thus contributing more to China's public welfare cause.

Performance has been outstanding since VODone initiated the lottery purchase via mobile phone in late April and the Constant Lottery, a high frequency lottery service, in July 2009. The registered users have soared to over three million. Through the vast distribution network of Dragon Joyce (a subsidiary of VODone), covering over 300 mobile phone developers and manufacturers where games are distributed to over 1.2 million new mobile phone users every month, VODone is better positioned in both game and lottery markets via mobile phones and the internet. Presently, Dragon Joyce Group has about seven million active consumer accounts. Integrated with MSN's Chinese user application, Windows Live Messenger, the 30 million active MSN users will also become a direct user group of "LotteryView" for the first time.

The launch of the new "LotteryView" has helped upgrade the vertical channel into an interactive community for 100 million lottery buyers in China. "LotteryView" covers Double Colour Balls, 3D, Seven Lottery, Super Lottery, Array 3, Array 5, Seven Stars, 5 of 22, 7 of 31 and others, almost all types of welfare, sport and high frequency lotteries. The website m.caishijie.com for mobile phone lottery purchases was also launched on the same day.

According to an authoritative source of data, the sales income from lotteries (welfare and sport) for 2008 in mainland China was RMB106 billion, including RMB60.4 billion from Welfare and RMB45.6 billion from the Sports Lottery. As of 31 October 2009, RMB52.802 billion from the computer-based Welfare Lottery was sold, raising RMB18.481 billion for China's welfare fund. During the 11th National Games alone, over RMB2.4 billion from sports-based lotteries was sold. The sport and welfare lotteries take up a huge market share and pose enormous growth potentials. As China accumulates wealth and uplifts living standards, the lottery is no longer a game for low income groups, but has become a leisure and entertainment lifestyle for white collars in cities. It is not only a measure for economic growth, but an important means to enrich life and raise funds for public welfare.

"LotteryView" is the first all-round lottery buyer club and life zone based on mobile phones, internet video broadcasting and other new media technologies. It incorporates real time video sharing, expert advice, safe and reliable internet broadcasting for lottery drawing, blogs, forums, virtual communities, on-line and off-line buyer activities, public welfare activities and convenient lottery purchases, combining news, knowledge, leisure, entertainment, communications and public welfare into one.

According to Dr. Zhang Lijun, Chairman of VODone, "The launch of the new "LotteryView" and website for mobile phones, m.caishijie.com, provides a more convenient experience for Chinese lottery buyers to watch lottery draws, enjoy, purchases and discuss about the lottery. "LotteryView" is not only a spiritual home for Chinese lottery buyers, but also acts as the new engine for growth of VODone."

About VODone Limited

VODone ( http://www.vodone.com ) is currently the only Internet video broadcasting company listed in Hong Kong. The affiliated company of VODone -- VODone Telemedia is a State-owned Enterprise, which owns the fullest set of qualifications and licenses in China's Internet broadcasting industry. It has also obtained the Information Network Communicated Audio-Video Program Licence, Internet News Permit, Value added Telecom Service Operation License, Internet Publication Permit and all other required licenses, ensuring itself a healthy development in the future.

The China Welfare Lottery Center is responsible for monitoring and controlling the operations and purchases of the Welfare Lottery in the PRC, and as with the China Association of Social Workers, is governed by the Ministry of Civil Affairs of the People's Republic of China. VODone Telemedia is a State-owned Enterprise of the China Association of Social Workers, ensuring the reliability of VODone's lottery ticket sales' distribution channel. VODone has signed a 50-year operational contract with VODone Telelmedia, ensuring VODone Telelmedia exclusively provides a series of telemedia services to VODone.

VODone IR website: http://ir.vodone.com

Source: VODone Limited
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